Social Networking: Finding Friends Online Social Networking: Finding Friends Online
Abstract In recent years, online communities, also known as social networks, have experienced stellar growth. Beginning in the mid-90's, social networks allow individuals to connect virtually, via the Internet, based on common interests. In the twelve years that followed, more than 400 social networking sites have populated the Internet. As these sites struggle to attain critical mass and retain members, they also search for business models to attract venture capitalists and achieve profitability. This In-Depth Analysis defines types of social networks, profiles participants, explores popular business models, discusses the migration of social networks to mobile technology, and incorporates the results of an In-Stat survey about online communities.
