Mobile Advertising Business Models Mobile Advertising Business Models
Abstract In the glorious but unlamented dotcom boom, the key goal for many online applications seemed to be "attracting eyeballs" (users) who would then attract enough advertising revenue to become ad supported. The term "ad-supported" is being heard more frequently in the mobile market as well, with applications, content, and even cellular service being considered. Emboldened by the success of Google and the millions of web sites earning money with Google advertising, dozens of new companies have set their sights on the cellphone as the next advertising opportunity.
The potential market for mobile advertising ranges from the relatively unsophisticated small advertising buyers attracted to Google and large scale national and international "brand" advertisers (automakers, soft drinks, fast food), who demand rigorous measurement methods before they'll part with their 9-figure ad budgets.
This report identifies the key drivers that are moving mobile advertising forward and identifies several items making cellphones a unique advertising medium. There is also information about various mobile advertising business models and the companies that are most influential in the market.
The research also examines the effects of the iPhone and the Google phone and examines the notion of advertising-supported cellular service.
Product Number: IN0804033MCM Service: Mobile Video Publication Date: March 2008 Number of Pages: 36 Analyst: David Chamberlain Price: $3,495 U.S. Dollars
