Global PC TV Tuners—A Solid Niche In Transition Global PC TV Tuners—A Solid Niche In Transition
Abstract Demand for PC-TV Tuners has turned down since 2008, due to the worldwide recession. The market faces fundamental issues. People get lots of video from their broadband Internet, and mobile video services will change the playing field.
Digital-only PC-TV Tuners cost less than Hybrid tuners. As developed countries move toward all-digital TV services, the retail value of the total PC-TV Tuner market will slow down, even while unit shipments of Digital-only PC-TV tuner products goes up.
New competitors are moving from cellular handset video markets into the PC-TV Tuner space specializing in very high levels of integration.
PC-TV Tuner vendors are expecting a boost with Microsoft's Windows 7.
Facing flat demand, the traditional vendors are wondering if their PC-TV Tuner business is going to remain viable. As the market shifts from a combination of analog and digital broadcast technologies to digital-only broadcasts, the margins currently available for hybrid tuners will be marginalized by lower cost digital-only tuners.
We expect that the worldwide PC-TV Tuner market may have peaked in value during 2008, at about US$ 1.4 billion. The economic downturn is expected to cause a revenue decline of about 15% during 2009, and we expect single-digit growth for 2010.
Product Number: IN0904546ME Service: Multimedia Entertainment Equipment Publication Date: June 2009 Number of Pages: 72 Analyst: Gerry Kaufhold Price: $3,495 U.S. Dollars Read Press Release
