Web-To-TV Video Changes Everything Web-To-TV Video Changes Everything
Abstract Consumers are increasingly viewing TV content online. The on-demand, Web-user experience fits our busy lifestyles more than broadcast TV. What consumers really want is the online video viewing experience on their HDTVs. A wide variety of devices and technologies are making the Web-to-TV market a reality. This research briefing provides an in-depth look at the online video services, alternative devices, consumer preferences, upcoming content optimization, and revenue opportunities for Web-to-TV. Five-year device and service revenue forecasts are segmented by device type. The research briefing offers insight into how Web-to-TV video content will be consumed in the future. It also examines how Web-to-TV will alter content producer, TV network, and pay-TV service provider business models.
Product Number: IN0904404CM Service: Consumer Media & Content Publication Date: April 2009 Number of Pages: 56 Analyst: Keith Nissen Price: $2,995 U.S. Dollars Read Press Release
