In-Depth Analysis: Consumer Demand for Cellular/Wi-Fi Services In-Depth Analysis: Consumer Demand for Cellular/Wi-Fi Services
Abstract There is strong consumer interest in the types of billing and service plans that VoWLAN/cellular converged services could provide. However, there is little interest in the actual technology requirement for special mobile phones and a Wi-Fi connection to an existing broadband service. Unlike many other mobile applications such as video and downloadable music, the target market for these services appears not to be high-spending, high-usage wireless customers. Those users, apparently, have already arranged their voice service plans and handsets to their liking. Instead, the more frugal customers who may be limiting their usage and spending to avoid unexpected bills are a more important—but difficult to identify—market. This report will be important to companies considering entry into the converged services market including equipment vendors, handset manufacturers, and wireless carriers.
Product Number: IN0602912MCM Service: Mobile Applications & Services Publication Date: December 2006 Number of Pages: 34 Analyst: David Chamberlain Price: $3,495 U.S. Dollars Read Press Release
