The Apps Store is Born: Smartphones Enable New Marketing and Advertising Opportunities Worldwide The Apps Store is Born: Smartphones Enable New Marketing and Advertising Opportunities Worldwide
Abstract The Apple iPhone caused dramatic changes in the mobile market not only with its hardware but also with "real web" browsing and its application store. Those two factors have changed the way people user their phones and opened several new opportunities for marketers. This research focuses on quantifying the potential reach for mobile advertising on the advanced browsers used by smartphones as well as an all new category called application marketing.
The unique capabilities of smartphones along with their new usage models represent a rapidly growing market for mobile advertising and marketing. The report includes updated global forecasts for Windows Mobile, Android, Apple OS-X, Palm, Linux, and other handset operating systems. This research also includes survey data on changing consumer attitudes toward smartphones and smartphone usage compared with traditional cellphones.
Product Number: IN0904424MCM Service: Mobile Applications & Services Publication Date: March 2009 Number of Pages: 22 Analyst: David Chamberlain Price: $2,495 U.S. Dollars Read Press Release
