Video Content Availability Will Be A Key Factor in Portable Media Player Growth Video Content Availability Will Be A Key Factor in Portable Media Player Growth
Abstract Since the digital audio player market reached mass-market appeal in 2003, manufacturers had high expectations for what they believed to be the natural evolution in portable content – video on the go. Vendors hurried to launch Portable Media Players (PMPs), which are portable devices that have the ability to play both audio and video content. However, the market did not meet expectations this past year due to low consumer awareness, high price points, and, perhaps most importantly, lack of easy access to compelling and copyrighted video content. The availability of downloadable video content will be a key driver for the PMP market; and as consumers start to demand more portable content, there will be increased activity among manufacturers and content providers to offer legitimate video content for PMPs. This report covers market drivers for PMP devices. It also takes an in-depth look at existing video content sites, PMP manufacturers and component suppliers. This report includes the results of a US consumer survey about the use of, and knowledge of, PMP devices, and finally, it provides five-year forecasts for worldwide PMP shipments and revenues, as well as average sales prices.
Product Number: IN0502131ID Service: Portable Entertainment Devices Publication Date: August 2005 Number of Pages: 45 Analyst: Stephanie Guza Price: $2,995 U.S. Dollars Read Press Release
