PNDs: Worldwide Shipments Grow Despite Increased Competition from GPS-Enabled Handsets PNDs: Worldwide Shipments Grow Despite Increased Competition from GPS-Enabled Handsets
Abstract The personal navigation device (PND) market is maturing as prices decline, consolidation occurs, and shipment growth slows; the most looming threat is the rapidly growing GPS-enabled mobile phone market.
Still, PND shipments will continue due to affordable price points for the mass market, car manufacturers’ desire to offer cheap navigation options, and the potential growth in connected PNDs. Yet, due to the weak economy’s impact on consumer spending, demand for these higher-priced connected PNDs has yet to take off. In-Stat expects that if the costs to incorporate a cellular modem decrease, there will be a stronger opportunity for connected PNDs.
Meanwhile, PND manufacturers should explore ways to participate in the GPS-enabled mobile handset market. GPS-enabled mobile handsets are expected to grow 26% between 2009 and 2010, and reach almost 700 million units by 2013.
In-Stat’s recent PND research offers forecasts for global and regional PND shipments, worldwide revenue, and average selling prices. A bill of materials analysis, as well as silicon and non- silicon revenue opportunities are discussed. Finally, a worldwide forecast of GPS-enabled handsets is offered.
Product Number: IN0904504ID Service: Portable Entertainment Devices Publication Date: October 2009 Number of Pages: 25 Analyst: Stephanie Ethier Price: $2,995 U.S. Dollars Read Press Release
