US Holiday Spending on Consumer Electronics US Holiday Spending on Consumer Electronics
Abstract Consumer electronic (CE) products continue to top holiday wish lists, which is good news for CE manufacturers and suppliers alike. In-Stat surveyed its own Technology Adoption Panel about the different CE products they will purchase this holiday season, and received 1,352 responses to this survey. For the third year in a row, high definition televisions (HDTVs) ranked as the most desired CE product for the holiday season. Other top CE products were laptop PCs, digital cameras, Blu-ray players, and desktop PCs.
The percentage of respondents who will not purchase a CE product this year has risen since the first iteration of this survey in 2006. This year, 34% of respondents will not purchase a CE product. This compares with 19% of respondents in 2006 and 2007, and 24% in 2008. This suggests that the economic slump will continue to impact consumers’ purchase behaviors for the 2009 holiday season.
This research includes the following: -Top 5 CE product categories targeted for purchase this holiday, for 2007, 2008, and 2009 -Product purchase influencers and reasons for purchase -Targeted brands -Planned spend
Products covered include HDTVs, PCs (desktop and laptop), digital cameras, personal navigation devices, digital photo frames, portable media players, mobile phones, and e-readers.
Product Number: IN0904508ID Service: Portable Entertainment Devices Publication Date: December 2009 Number of Pages: 29 Analyst: Stephanie Ethier Price: $2,995 U.S. Dollars Read Press Release
