Electronic Book Survey: US Consumers’ Attitudes and Behaviors Toward the Burgeoning E-Book Market Electronic Book Survey: US Consumers’ Attitudes and Behaviors Toward the Burgeoning E-Book Market
Abstract The e-book market continues to heat up as Amazon updates its Kindle lineup and as Sony bolsters its e-book lineup with low-priced models and a newly introduced wireless e-book. In-Stat recently fielded an online survey to almost 18,000 North American consumers regarding their attitudes and behaviors toward e-books. This survey garnered over 1,500 responses and found that, among both e-book owners and future purchasers, Amazon remains the most desired e-book brand. Other survey data regarding current e-book usage, important purchase criteria, and preferred e-book content is also included. Look for this survey research, as well as other research on today’s hottest portable consumer electronics markets, in In-Stat’s Portable Entertainment Devices service.
Product Number: IN0904571ID Service: Portable Entertainment Devices Publication Date: September 2009 Number of Pages: 28 Analyst: Stephanie Ethier Price: $1,495 U.S. Dollars Read Press Release
