Smartphones: Heading to the Mainstream Smartphones: Heading to the Mainstream
Abstract Unit sales of smartphones have been growing faster than the overall market for cellphones. This report finds that this trend will continue through 2013, based upon increased user demand. In the survey from this report, the demand in the US grew by a factor of five from the levels found between 2005 and 2007. This demand is primarily driven by greater competition for mobile applications that add capabilities. New and prospective smartphone buyers are drawn to new mobile applications, even though the median number of applications downloaded for all platforms, including the Apple iPhone, is relatively modest—below five applications per user for each platform.
After a period of slower growth owing to uncertain economic conditions, the smartphone market will grow over 20% annually over the next five years.
This report includes: -Forecasts and market shares for smartphone OS sales to 2013 -Global sales of smartphones by region -Global upside potential and threats to the smartphone market -Approaches to ensure security of smartphones and cellphones -End-user research of non-users of smartphones -Buying behavior for different smartphone platforms -Non-user interest in buying smartphones -Changes in attitudes regarding preferences for features and applications
Product Number: IN0804050WH Service: Mobile & Computing Devices Publication Date: December 2008 Number of Pages: 39 Analyst: Bill Hughes Price: $3,495 U.S. Dollars Read Press Release
