| Segment Churn: Impact of Local
Number Portability on Churn for Wireless Voice Services by Provider
and Market Segment |
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The research included in this
file shows that business users, particularly those in the
small and enterprise markets are the most likely to switch,
suggesting that providers with large numbers of subscribers
in those segments could soon be reeling from the pending increase
in churn come November. Those providers include AT&T Wireless,
Sprint and T-Mobile. Though all the top providers are vulnerable
to shifting shares thanks to LNP, those with large percentages
of business users, as is the case with AT&T Wireless and Sprint,
or new entrants like, T-Mobile, are likely to suffer most.
This file includes insights on how to stave off increases
in churn from LNP and suggestions on how to potentially benefit
from it.
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- Executive Summary
- Methodology
- Enterprise
- Churn in the Enterprise Market by Provider
- Overview of the Enterprise Market
- Potential Enterprise Churn By Provider
- Factors Influencing Enterprise Churn
- Mid-size Business
- Churn in the Midsize Business Market by Provider
- Overview of the Midsize Business Market
- Potential Midsize Business Churn By Provider
- Factors Influencing Midsize Business Churn
- Small Business
- Churn in the Enterprise Market by Provider
- Overview of the Enterprise Market
- Potential Enterprise Churn By Provider
- Factors Influencing Enterprise Churn
- SOHO Business
- Churn in the SOHO Business Market by Provider
- Overview of the SOHO Business Market
- Potential SOHO Business Churn By Provider
- Factors Influencing SOHO Business Churn
- Consumer
- Churn in the Consumer Market by Provider
- Overview of the Consumer Market
- Potential Consumer Churn By Provider
- Factors Influencing Consumer Churn
- Churn in the Consumer Market by Provider
- Overview of the Consumer Market
- Potential Consumer Churn By Provider
- Factors Influencing Consumer Churn
- Enterprise
- How likely are you to switch to a new wireless telephone
company in the next 12 months?
- Now, assuming that you could keep your current wireless
phone number, how likely would you be to switch to a
different wireless telephone company in the next 12
months?
- Do you think this factor would be more likely to increase
your loyalty to your current wireless telephone company,
or, if offered by another company, might cause you to
switch or both?
- You indicated that lower prices on rate plans might
cause you to switch from one wireless telephone company
to another. In terms of a percentage, how much lower
would the price have to be than your current rate plan
to cause you to switch companies?
- Midsize Business
- How likely are you to switch to a new wireless telephone
company in the next 12 months?
- Now, assuming that you could keep your current wireless
phone number, how likely would you be to switch to a
different wireless telephone company in the next 12
months?
- Do you think this factor would be more likely to increase
your loyalty to your current wireless telephone company,
or, if offered by another company, might cause you to
switch or both?
- You indicated that lower prices on rate plans might
cause you to switch from one wireless telephone company
to another. In terms of a percentage, how much lower
would the price have to be than your current rate plan
to cause you to switch companies?
- Small Business
- How likely are you to switch to a new wireless telephone
company in the next 12 months?
- Now, assuming that you could keep your current wireless
phone number, how likely would you be to switch to a
different wireless telephone company in the next 12
months?
- Do you think this factor would be more likely to increase
your loyalty to your current wireless telephone company,
or, if offered by another company, might cause you to
switch or both?
- You indicated that lower prices on rate plans might
cause you to switch from one wireless telephone company
to another. In terms of a percentage, how much lower
would the price have to be than your current rate plan
to cause you to switch companies?
- SOHO Business
- How likely are you to switch to a new wireless telephone
company in the next 12 months?
- Now, assuming that you could keep your current wireless
phone number, how likely would you be to switch to a
different wireless telephone company in the next 12
months?
- Do you think this factor would be more likely to increase
your loyalty to your current wireless telephone company,
or, if offered by another company, might cause you to
switch or both?
- You indicated that lower prices on rate plans might
cause you to switch from one wireless telephone company
to another. In terms of a percentage, how much lower
would the price have to be than your current rate plan
to cause you to switch companies?
- Consumer
- How likely are you to switch to a new wireless telephone
company in the next 12 months?
- Now, assuming that you could keep your current wireless
phone number, how likely would you be to switch to a
different wireless telephone company in the next 12
months?
- Do you think this factor would be more likely to increase
your loyalty to your current wireless telephone company,
or, if offered by another company, might cause you to
switch or both?
- You indicated that lower prices on rate plans might
cause you to switch from one wireless telephone company
to another. In terms of a percentage, how much lower
would the price have to be than your current rate plan
to cause you to switch companies?
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