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Hooked on
Dial-up: Consumer ISP Trends and Market Share
Service:
ISP Strategies
Report
Number: IS01-02ES
Publication Date: March 2001
Number of Pages: 26
Report Price: $2,995 USD
The consumer Internet market has seen rapid growth over the last
5 years, however it is beginning to slow. There are only a finite
number of households that will continue to come online over the
next 5 years.
Households that
are online still tend to be younger, better educated, and have a
higher income than those households that don’t have Internet
access. No matter the demographics of the online household, they
most likely will still be using dial-up access in the year 2005.
Cahners In-Stat forecasts that by the year 2005 dial-up would still
remain the dominant form of Internet access.
This report
examines the consumer ISP market. It forecasts the percent of homes
with access and how they will be accessing the Internet through
the year 2005. This report also gives market share for the consumer
ISPs and examines the consumers’ relationship with their service
provider.
.
Table
of Contents
- Executive Summary
- Methodology
- The Online Home Market
- Demographics of the Online and Non-Online Home
- Attitudes of the Internet-Resistant
- How Consumers Access the Internet
- Online Activities
- Consumers and Their ISPs
- How Consumers Select Their ISP
- The Churning Consumer
- Consumer ISP Market Share
- Conclusion
List of Tables
- Table 1. Percentage of U.S. Homes Accessing the Internet 2000-2005
- Table 2. Online Activity and its Offline Equivalent
- Table 3. Market Share for Primary ISP in the Home at End of
2000
List of Figures
- Figure 1. Total U.S. Household Population Plans For Internet
Access Over the next 12 Months
- Figure 2. Non-online Households Expectations for Going Online
During the Next 12 Months
- Figure 3. Education and Internet Access
- Figure 4. Age and Internet Access
- Figure 5. Household Income and Internet Access
- Figure 6. Primary Reason for Not Getting Internet Access in
the Home
- Figure 7. Primary Internet Access Technology in the Online Household,
2000-2005
- Figure 8. Percentage of All U.S. Homes By Their Primary Internet
Access Technology, 2000-2005
- Figure 9. Primary Online Activity
- Figure 10. Top 3 Uses for the Internet
- Figure 11. Average Weekly Hours Spent Online
- Figure 12. Average Weekly Hours Spent Online, Dial-up Access
Versus Broadband Access
- Figure 13. Primary Reason Consumers Chose Their ISP
- Figure 14. Likelihood of Changing ISP in the Next 12 Months
- Figure 15. Primary Reason Consumers Give for Changing ISP
- Figure 16. Average Monthly Fee for Consumer Internet Access
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