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Access Anytime, Anywhere: Bluetooth Will “Make it So”!

Services: Multimedia, Multimedia & Interface Technologies
Report Number: MM01-06BW
Publication Date: April 2001
Number of Pages: 149
Report Price: $3,995 USD

In keeping with the Star Trek theme, we believe that Bluetooth will definitely "Make it So" when it comes to enabling access to information anytime, anywhere! More silicon is ready, and more products are coming to the market, all positive signs. One can hear the thunderous sound of the coming Bluetooth stampede, a behemoth movement that is on a roll!

Even considering the delays that have been experienced, and the economy problems this year, this emerging market will shine. The Bluetooth-enabled equipment shipments will still climb to 955 million units in 2005. Bluetooth radio and baseband silicon will rise to $4.4 billion in 2005.

This report forecasts the rollout of Bluetooth-enabled equipment through 2005, detailing that forecast into 14 major categories and 25 total segmentations, and discussing those application areas. Competitors are listed within each application area, and the section on access points has been greatly expanded due to the extreme interest and activity in “hot spot” applications. A geographic region forecast has also been added. Equipment and application vendors are profiled, focusing on the Bluetooth products they are bringing to market. In addition, we present Class 1 vs 2/3 segmentations for both equipment and silicon.

The report provides our detailed 5-year forecast for radio, baseband, and host-supported functional silicon solutions, semiconductor player profiles, and selected software issues and IP/design/protocol stack players.

Table of Contents

Executive Summary

Methodology

Bluetooth Overview

Market Drivers

The Mobile Phone Connections
Data Synchronization
Information Exchange
Ad-Hoc Networking
Public Data Access Points ("Hot Spots")
Voice Applications

Equipment Roll Out

The Market Waves
- The 1st Wave
- The 2nd Wave
- The 3rd Wave
What Will Enable Bluetooth in Mass Market Volumes?
Why Does Everyone Talk About The $5 Solution?
How & When Will We get There?
- 2001: The Ramp-Up to Volume Year
- 2002
- 2004

Market Forecast for Bluetooth-Enabled Products

Communications
- Digital Mobile Phones & Adapters
  - Competitors: Mobile Phones (integrated/embedded)
  - Competitors: Mobile Phone Adapters
- Digital Cordless Phones
- PBX Systems
- Data Access Points
  - Enterprise (LAN) Access Points
  - Public Access Points - "Hot Spots"
  - The Hotel Industry
  - Home Access Points
  - Seamless Roaming and Handoff
  - Competitors: Data Access Points
  - Competitors: Bluetooth Access Servers
  - Data Access Point Forecast by Category
- Home Networking
- Headsets
  - Competitors: Headsets
Computing
- PC Cards, CompactFlash Cards & Adapters
  - Competitors: PC Cards
  - Competitors: Combination Bluetooth/LAN PC Cards
  - Competitors: CompactFlash Cards
  - Competitors: Other Memory Form Factor Cards
  - Competitors: USB Adapters
  - Competitors: Serial Adapters & Internet Sharing Points
- NotebookPCs, Desktop PCs, PC Cards, & Adapters
  - Notebooks
  - Desktops
  - Competitors: Desktop PCs (integrated/embedded solution)
- Handheld PCs, PDAs & Adapters/Cards
  - Competitors: PDA Adapters
Digital Still Cameras

Competitors: Digital Still Cameras

Output Equipment

The Consumer Homestead
Mobile Professionals
The Enterprise
Printing Profiles on the
Walk-Up Printing
PC-to-Printer Cable Replacement
Competitors for Bluetooth Printers & Printer Adapters
- Printer Adapters:
- Printers (integrated/embedded)
Imaging Profile

Other Consumer
Miscellaneous
Automotive
- Competitors: Auto Nodes for Mobile Phones
Industrial, Medical, Aviation
- Applications
- Bluetooth Luggage Tracking System: BlueTags & Red-M
- Can Bluetooth Really Join the Mile-High Club?
- Competitors: Industrial & Medical
Forecast Summary
- Assumptions for the Forecast
Forecast by Geographic Region

Equipment & Application Players

3Com
- Partnerships
Acer Group
Acer NeWeb (Acer Group)
- Partnerships
Alcatel
- Partnerships
Anoto (C-Technologies)
- Partnerships
AnyCom
- Partnerships
ATO Technology Ltd.
- Partnerships
Axis Communications
Partnerships
Bang & Olufsen
- Partnerships
Bluemoon
Bluesocket
- Partnerships
Brain Boxes Ltd.
Partnerships
Cellport
Classwave Wireless
- Partnerships
Commil Ltd.
Com One
- Partnerships
Compaq Computer
- Partnerships
ConnectBlue AB
- Partnerships
Crossbow Technology
- Partnerships
Dell
- Partnerships
Emkay Innovative Products
Ensure Technologies
- Partnerships
Epson
- Partnerships
Ericsson Mobile Communications AB
Evidente AB
Fujitsu
- Partnerships
GN Netcom
- Partnerships
Handspring
Hewlett-Packard
- Partnerships
IBM
- Partnerships
Intel
Xircom Acquisition
- Partnerships
Intel Capital
Inventel Systems
JTDC
- Partnerships
Kyocera
- Partnerships
lesswire AG
- Partnerships
Logitech
- Partnerships
Motorola SPS/Digianswer
- Partnerships
Motorola
NEC
Nokia
Norwood Systems
Oceana Sensor Technologies
- Partnerships
Palm
Extended Systems Acquisition
PanGo Networks
Pico Communications
- Partnerships
Plantronics
- Partnerships
Pocit Labs
Primax Electronics Ltd.
Psion
- Partnerships
Red-M
- Partnerships
ReefEdge
- Partnerships
Ricoh
- Partnerships
Samsung Electronics
Sharp
- Partnerships
Siemens
- Partnerships
Socket Communications
- Partnerships
Sony
SyberSay
- Partnerships
SynchroPoint Wireless
TDK Systems
- Partnerships
Toshiba
- Partnerships
TROY XCD, Inc.
- Partnerships
Versonnus Technologies
WIDCOMM, Inc.
- Partnerships
Wireless Solutions (Allgon)
- Partnerships

The Semiconductor Forecast

Block Diagrams
Processing Power & The Baseband Core
- Who Will Use the ARM Core?
- ARM Market Share in the Bluetooth Baseband
- Other Baseband Cores Being Used
Process Technologies & Integration Evolution
Packaging
Module Vendors

Class 1 vs. Class 2/3 Forecast (Equipt. & Semi)

Interoperability

Recent Unplugfest
Bluetooth 1.0b vs. 1.0bCE and 1.1
- Specification Version Interoperability
- What Will Happen with Shipped 1.0b Products?
High-Rate Bluetooth
Caveat Emptor

Semiconductor Players

Agere Systems
- Partnerships
Alcatel Microelectronics
- Partnerships
Alpha Industries
- Partnerships
Atmel/TEMIC
BrightCom
- Partnerships
Broadcom
- Partnerships
Cambridge Silicon Radio (CSR)
- Partnerships
Conexant Systems
- Partnerships
Ericsson Microelectronics
- Partnerships
embedded wireless devices, inc.
Global Communication Technology
Hitachi
- Partnerships
Infineon Technologies
- Partnerships
Intel
- Partnerships
KC Technology
- Partnerships
Mitel Semiconductor
- Partnerships
Mobilian Corp.
National Semiconductor
- Partnerships
- InnoComm Acquisition
  - Partnerships
Philips Semiconductor
- Partnerships
RF Micro Devices
SiGe Semiconductor
Signia Technologies
- Partnerships
Silicon Wave
- Partnerships
STMicroelectronics
Texas Instruments
- Partnerships
Toshiba
- Partnerships
Zeevo
- Partnerships
Zucotto Wireless

Antennas

Bluetonics
gigaAnt (Moteco AB)
- Partnerships
RangeStar Wireless
- Partnerships

Bluetooth Stack & Profiles

Bluetooth Protocol Stack
Bluetooth Profiles

Protocol Stack, IP & Design House Players

AU-System AB
Cambridge Consultants, Ltd. (CCL)
Digianswer/Motorola
Extended Systems (Palm)
IVT Corporation
NewLogic Technologies
Parthus Technologies
Rappore Technologies
Stonestreet One
Tality
WIDCOMM, Inc.
- Partnerships
Summary Matrix with Other Players

Operating System Support

Linux
- Axis Support of Linux
Microsoft, Windows & Bluetooth
SyncML

List of Tables

Table 1. Bluetooth-Enabled Equipment and Semiconductor Forecast Summary (Units & Revenue in Millions)
Table 2. Manufactured Bluetooth-Enabled Digital Mobile Phones & Adapters (Units in Millions)
Table 3. Bluetooth-Enabled Digital Cordless Phones (Units in Millions)
Table 4. Bluetooth-Enabled PBX Systems (Units in Millions)
Table 5. Data Access Points by Category (Units in Millions)
Table 6. Bluetooth-Enabled Residential Gateways (Units in Millions)
Table 7. Headsets: Mobile Phones, Cordless, PBX (M Units)
Table 8. Bluetooth-Enabled Notebook PCs, Desktop PCs, PC Cards & Adapters (Units in Millions)
Table 9. Bluetooth-Enabled Handheld PCs, PDAs & Adapters/Cards (Units in Millions)
Table 10. Bluetooth-Enabled Digital Still Cameras (Units in Millions)
Table 11. Bluetooth-Enabled Printers & Printer Adapters and Fax Equipment (Units in Millions)
Table 12. Other Consumer (Units in Millions)
Table 13. Miscellaneous Systems (Units in Millions)
Table 14. Automotive (Units in Millions)
Table 15. Industrial & Medical (Units in Millions)
Table 16. Summary - Worldwide Bluetooth-Enabled Equipment History & Forecast, 2000 - 2005 (Units in Millions)
Table 17. Forecast by Geographic Region (Units in Millions)
Table 18. Radio & Baseband Functional Forecast by Scenario (incl. Power Amp): Revenue, Units & ASP, 2000 - 2005
Table 19. Equipment & Semi Forecast: Class 1 vs. Class 2/3 (M Units)
Table 20. Summary of Protocol Stack, IP & Design House Players

List of Figures

Figure 1. Bluetooth-Enabled Equipment Forecast
Figure 2. Bluetooth Market Waves vs. Solution cost curve
Figure 3. Worldwide Bluetooth-Enabled Equipment Forecast, 2000 - 2005 (Units in Millions)
Figure 4. Equipment Forecast Detail: All Except Mobile Phones, 2000 - 2005 (Units in Millions)
Figure 5. Top Bluetooth Applications in 2001
Figure 6. Top Bluetooth Applications in 2005
Figure 7. Forecast by Geographic Region (Units in Millions)
Figure 8. 3Com PC Card, USB Adapter & Access Point
Figure 9. Anoto Pen
Figure 10. ATO Headset, USB Adapter & Internet Sharer
Figure 11. Axis Communications Access Points
Figure 12. Brain Boxes PC Card, RS232 Adapter & CompactFlash Card
Figure 13. Compaq Module for Notebook PC, Shown with Ericsson Mobile Phone
Figure 14. Ensure Xyloc
Figure 15. Ericsson Headset & T28 World Phone w/ Adapter
Figure 16. Ericsson T39 (left) & R520 (right) Mobile Phones
Figure 17. Ericsson Home Base Concept
Figure 18. GN Netcom Headset & Desk Phone Base Station
Figure 19. IBM UltraPort Module (doubles as USB Adapter)
Figure 20. Intel USB Adapter & PC Card Concept
Figure 21. Inventel's BlueDSL Access Point
Figure 22. JTDC Headset,
Figure 23. JTDC Visor Bluetooth Module
Figure 24. Logitech Mouse & Other Peripherals
Figure 25. Motorola TimePort 270c Mobile Phone
Figure 26. Nokia 6310 Mobile Phone with Embedded Bluetooth
Figure 27. Bluetooth Connectivity Pack for Nokia 6210 Mobile Phone
Figure 28. Oceana Wireless Data Acquisition & Processing Module
Figure 29. Palm Bluetooth-Enabled Hardcase
Figure 30. Pico Communications Access Point
Figure 31. Plantronics Headset
Figure 32. Psion Bluetooth Gold Card and USB adapter
Figure 33. Red-M Server and Access Point
Figure 34. Socket Communications
Figure 35. TDK PC Card & USB Adapter
Figure 36. Toshiba Access Point
Figure 37. TROY XCD PAD II Printing Appliance
Figure 38. WIDCOMM BlueConnect Module & BlueShare Design
Figure 39. Wireless Solutions Product Line
Figure 40. Semiconductor Revenue vs. ASP, 2000-2005
Figure 41. Migration to Single Chip & Host Processor, 2000-2005
Figure 42. Bluetooth Solution Basics
Figure 43. Bluetooth Radio Module Block Diagram
Figure 44. National USB Adapter Design & Product
Figure 45. Bluetooth Profiles & Stack Example

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