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2001 Bluetooth
Survey: Consumers vs. Enterprise
Services:
Multimedia, Multimedia & Interface Technologies
Report
Number: MM01-11BW
Publication Date: August 2001
Number of Pages: 37
Report Price: $2,495 USD
This report analyzes
the changes in results from our 2000 consumer survey to our 2001
survey. This year, a few more Bluetooth-related questions were added
to our June 2001 U.S. consumer survey that was conducted with 1,018
participants. In addition to measuring consumer familiarity of Bluetooth
and interest in its cordless benefits, the new questions ask about
their interests in accessing the Internet and obtaining location-based
information via Bluetooth and how much consumers are willing to
pay for added benefits of Bluetooth.
Last year, we
stated that there was still much evangelizing that needed to be
done to educate consumers about Bluetooth technology. Good News!
Compared to last year, familiarity of Bluetooth is up, interest
in its benefits are up, and interested consumers are willing to
pay for additional Bluetooth features in products that they buy.
We also included
Bluetooth-related questions within a network infrastructure survey
that was fielded to 376 companies. These questions were devised
to find out if these companies currently use any Bluetooth solutions,
if they plan to deploy any Bluetooth solutions, and if not, why
not. Resulting answers are correlated to the size of business and
business type.
Table
of Contents
- Executive Summary
- Introduction & Methodology
- Consumer Survey 2001
- Measuring the Knowledge Base of Consumers
- Consumers' Familiarity of Bluetooth Technology
- Demographics of Those Familiar with Bluetooth
- 2001 vs. 2000 "Familiar" Consumers: Ownership
& Services
- Familiarity of Average Consumer vs. Familiarity of Consumers
Who Fall into Specific Classifications
- Measuring the Interest Level: Cordless Benefit
- Demographics of Those Interested in Cordless Benefit
- 2001 vs. 2000 Cordless "Interested" Consumers:
Ownership & Services
- Home Network Owners
- Broadband Internet Access Users (Home)
- Owners of Mobile Phones
- Owners of Two or More PCs
- Owners & Non-Owners of a PDA
- "Cordless" Interest of Average Consumer vs.
Consumers Who Fall into Specific Classifications
- Measuring the Interest Level: Information Sharing Benefit
- Demographics of Those Interested in Sharing Info
- 2001 vs. 2000 "Sharing Info" Consumers: Ownership
& Services
- "Info Sharing" Interest of Average Consumer
vs. Consumers Who Fall into Specific Classifications
- Measuring the Interest Level: Wireless Internet & Location
Information
- Demographics of Those Interested in Wireless Internet
& Location Information via Bluetooth
- "Wireless & Location" Consumers: Ownership
& Services
- "Wireless & Location" Interest of Average
Consumer vs. Consumers Who Fall into Specific Classifications
- Price Consumers are Willing to Pay for Bluetooth Benefits
- Network Infrastructure Survey
- Measuring the Bluetooth Perspectives & Status in the
Enterprise
- Current Usage of Bluetooth
- Plans to Deploy Bluetooth
- Large Companies
- Medium Companies
- Small Companies
- SOHO Companies
- Reasons That Companies Have Not Deployed Wireless Solutions
List of Tables
- Table 1. Consumers' Familiarity with Bluetooth: 2001 vs. 2000
- Table 2. Demographics of Respondents Somewhat to Extremely Familiar
with Bluetooth
- Table 3. Internet, Cell Phone & PC Status of Respondents
Who Are Familiar with Bluetooth
- Table 4. Interest in Cordless Connectivity of Bluetooth: 2001
vs. 2000
- Table 5. Demographics of Respondents Somewhat to Extremely Interested
in Cordless Benefits of Bluetooth
- Table 6. Internet, Cell Phone & PC Status of Respondents
Interested in Cordless Benefit of Bluetooth
- Table 7. Interest in Sharing Info Benefit of Bluetooth: 2001
vs. 2000
- Table 8. Demographics of Respondents Somewhat to Extremely Interested
in Info Sharing Aspects of Bluetooth
- Table 9. Internet, Cell Phone & PC Status of Respondents
Interested in Sharing Info Benefit of Bluetooth
- Table 10. Consumers' Interest in Wireless Internet & Location
Information via Bluetooth
- Table 11. Demographics of Respondents Somewhat to Extremely
Interested in Wireless Internet & Location Information
- Table 12. Internet, Cell Phone & PC Status of Respondents
Interested in Wireless Internet & Location Information
List of Figures
- Figure 1. Comparison of Consumer Respondents: Familiar With
vs. Interested in Bluetooth
- Figure 2. Geographical Breakdown of 2001 Survey Respondents
- Figure 3. 2001 vs. 2000 Consumers' Familiarity with Bluetooth
- Figure 4. Internet, Cell Phone & PC Status of Respondents
Who Are Familiar with Bluetooth
- Figure 5. 2001 vs. 2000 Consumers' Interest in Cordless Connectivity
of Bluetooth
- Figure 6. Comparison of Interest by Number of PCs Owned
- Figure 7. Comparison of Interest by PDA Ownership
- Figure 8. Internet, Cell Phone & PC Status of Respondents
Interested in Cordless Connectivity of Bluetooth
- Figure 9. 2001 vs. 2000 Consumers' Interest in Sharing Information
Between Devices
- Figure 10. Internet, Cell Phone & PC Status of Respondents
Interested in Info Sharing Benefit of Bluetooth
- Figure 11. Consumers' Interest in Wireless Internet & Location
Information
- Figure 12. Internet, Cell Phone & PC Status of Respondents
Interested in Wireless Internet & Location Information
- Figure 13. Consumers' Interest in Wireless Access to Internet
- Figure 14. Comparison of Respondents' Price Sensitivity for
a Product with Bluetooth by Ownership & Services
- Figure 15. Percent of Respondents Using Wireless Solutions
- Figure 16. Reasons Why Companies Do Not Plan to Deploy a Wireless
Networking Solution
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