Wireless HD Video Technology: WHDI and WirelessHD Establish Market, While WiGig Establishes Specification
Wireless high-definition (HD) video technologies represent the next frontier in consumer electronic (CE) connectivity—replacing the nest of wires in the living room with high-bandwidth wireless technologies capable of transmitting HD video streams. The primary candidate technologies include: wireless home digital interface (WHDI), WirelessHD, and Wireless Gigabit (WiGig).
WHDI and WirelessHD are new, uncompressed HD video transmission technologies, each of which is primarily promoted by start-up chip companies. Although each has significant potential, both face significant market obstacles. WiGig has broad-based industry participation, but silicon is still a long way from the market.
This report tracks the annual penetration through 2014 of all three technologies into 14 different applications within the following product segments: CE, PCs, mobile phones, and industrial/medical applications. It also includes history and analysis of the three technologies and competing technologies, and annual chip average selling price forecasts of each of the three technologies.
USB 2010: SuperSpeed USB Adoption Will Lag the Pace of High-Speed USB Adoption
The universal serial bus (USB) specification shipped in more than three billion devices in 2009, including the PC, PC peripheral, consumer electronics (CE), communications, and automotive segments. By 2012, the number of wired USB-enabled devices shipped will exceed four billion.
High-speed USB device shipments dominate the current market. However, in late 2009, the first 5Gbps SuperSpeed USB devices shipped. Initially, SuperSpeed USB will be found in PCs and PC peripherals, such as external hard drives and flash drives, before migrating to portable devices requiring increasing amounts of storage, including digital cameras, portable media players, and high-end mobile phones. The primary limiting factor in SuperSpeed adoption is its integration into PC core logic chipsets, which is not expected until late 2011. This will limit SuperSpeed adoption in PCs, which will have a ripple effect on SuperSpeed in those devices that connect to PCs.
This report contains five-year annual forecasts for the penetration of all types of wired USB, including low-/full-speed, high-speed, and SuperSpeed USB, into 45 separate applications. Five-year annual forecasts for average selling prices for USB host controllers, peripheral controllers, and hub controllers broken down by USB type are also provided, in addition to brief profiles of major USB silicon, IP, and software suppliers.
The market for digital interface technologies continues growing, and includes USB, 1394, DVI, HDMI, and Bluetooth, among others. USB is the most common and most-used PC interface among both home and work PC users.
This 21-question survey tracks the ownership of seven interface technologies among In-Stat's Technology Adoption Panel in both work and home PCs: USB, 1394, DVI, HDMI, Bluetooth, DisplayPort, and eSATA. It also queried the 1,216 tech-savvy, predominantly male, online respondents about what they connected their PCs to using these connections, including PC peripherals, consumer electronics, and mobile devices. Demographic information about the respondents, including age, gender, income, and marital status, is included.
eSATA: A Niche Interface Comes Under Pressure from USB 3.0
External SATA (eSATA) is a dedicated storage interface found in PCs, external hard disk drives, and set-top boxes. 2009 will see slight growth in eSATA-enabled devices, driven primarily by mobile PCs and set-top boxes. The current standard offers data rates of 3Gbps, while the next version, which will be available in the second half of 2010, will offer 6Gbps. eSATA is expected to see competition in the high-speed interface market from USB 3.0, which offers data rates up to 5Gbps.
This PowerPoint presentation analyzes and forecasts the market for eSATA in PCs, external storage, and set-top boxes. Worldwide annual forecasts for both 3Gbps and 6Gbps eSATA through 2013 are offered in the following markets: desktop PCs, mobile PCs, external hard drives, cable, satellite, and total set-top boxes.
DVI & HDMI: DVI Declines Gradually While HDMI Rises Sharply
Digital visual interface (DVI) and high-definition multimedia interface (HDMI), are related, high-bandwidth, unidirectional, uncompressed digital interface standards.
This report gives annual penetration forecasts through 2013 for both DVI and HDMI in 22 separate applications within PCs, PC peripherals, CE devices, and mobile phones. Application segments include desktop and mobile PCs, mobile PC docking stations, aftermarket graphics cards, LCD PC monitors, business projectors, digital signage, digital televisions, SD DVD players and recorders, blue laser DVD players and recorders, audio/video receivers, game consoles, digital camcorders, digital still cameras, portable media players, and mobile phones.
Results from In-Stat's annual residential technology survey illustrate consumer responses on familiarity with, and use of, HDMI in the home are provided. Brief profiles of DVI and HDMI chip and IP suppliers are provided.
DisplayPort is a next-generation digital interface designed primarily for PCs and LCD monitors, and to replace DVI and VGA. DisplayPort ports were introduced in PCs and LCD monitors in 2008, and these markets will see significant growth in 2009. In addition to the ability to connect devices, DisplayPort also acts as an internal interface replacement for low voltage differential signaling (LVDS) in mobile PCs.
Both Intel and AMD are scheduled to release next-generation mobile and desktop PC chip platforms in 2010 that support DisplayPort. While this will lead to DisplayPort design-ins in the PC space, the LCD monitor space has significant technical and marketing issues that will interfere with DisplayPort adoption.
This report tracks the global market for DisplayPort-enabled devices in seven different applications within PCs and PC peripherals. Annual penetration of DisplayPort in each of these applications is tracked through 2013. A DisplayPort transmitter and receiver chip ASP forecast through 2013 is also provided. Brief profiles of important DisplayPort backers are also included.
Bluetooth: Low Energy and High Speed Join the Party
The global recession began to adversely impact the shipment of Bluetooth-enabled devices in the second half of 2008, with mobile phones and mobile PCs being particularly affected. Growth should resume in 2010 and continue through 2013.
Bluetooth continues to spin out a number of different specifications to fit different markets. The latest are: - Bluetooth low energy, targeted at sports and wellness, health, and consumer electronic (CE) applications, and - Bluetooth 3.0 + High Speed, a specification that was announced in April 2009, which combines classic Bluetooth and Wi-Fi to transmit large data files.
This report contains five-year forecasts for the penetration of Bluetooth into 18 separate applications within the PC, PC peripheral, communications, CE, automotive, and industrial/medical segments. Additionally, five-year forecasts are provided for Bluetooth silicon ASPs, as well as for shipments and revenues of varying Bluetooth silicon types. The report also contains responses on Bluetooth recognition from a large, domestic In-Stat online survey as well as profiles of major Bluetooth silicon manufacturers.
Interface Survey 2009: Tracking Interface Usage on Work and Home PCs
The market for digital interface technologies continues growing and includes USB, 1394, DVI, HDMI, and Bluetooth, among others. USB is both the most-owned and most-used PC interface. 1394 is the next most widely owned PC interface, followed by Bluetooth, DVI, and HDMI.
This survey tracks the ownership of five interface technologies among In-Stat's Technology Adoption Panel in both work and home PCs: USB, 1394, DVI, HDMI, and Bluetooth. It also queried the 1,379 online respondents about what they connected their PCs to using these technologies, including PC peripherals, CE, and mobile devices. In addition, the survey included questions about respondents' interest in next-generation ultrawideband-based technologies, such as wireless USB and high-speed Bluetooth, and their willingness to pay for the inclusion of these technologies in PCs and mobile phones. Demographic information about the respondents, including age, gender, income, and marital status, is included.
Wired USB 2009: High-Speed Rules, SuperSpeed on the Way
USB shipped in more than three billion devices in 2008, including the PC, PC Peripheral, Consumer Electronics (CE), Communications, and Automotive segments. By 2013, the number of wired USB-enabled devices shipped will exceed four billion.
While high-speed USB shipments currently dominate, new 5Gbps SuperSpeed USB products will hit the store shelves by the end of 2009. Initially, SuperSpeed USB will be found in PCs and storage devices. However, soon SuperSpeed USB will also be found in portable devices with increasing amounts of storage capacity, including digital still cameras, digital camcorders, portable media players, and high-end mobile phones. SuperSpeed will greatly speed the downloading of data from these devices.
This report contains five-year annual forecasts for the penetration of all types of wired USB, including low-/full-speed, high-speed, and SuperSpeed USB into 46 separate applications. Five-year annual forecasts for average selling prices for USB host controllers, peripheral controllers, and hub controllers broken down by USB type are also provided, in addition to brief profiles of major USB silicon and IP suppliers.
Wireless HD Video Technologies 2009: WHDI, WirelessHD, 802.11n, and UWB All Test the Waters
Wireless high definition (HD) technologies are the next frontier in consumer electronic (CE) connectivity—replacing the nest of wires in the living room with high-bandwidth wireless technologies capable of transmitting HD video streams. The primary candidate technologies include: Wireless Home Digital Interface (WHDI), WirelessHD, 802.11n, and ultrawideband (UWB). WHDI and WirelessHD are new, uncompressed HD video transmission technologies, each of which is primarily promoted by start-up chip companies. Though each has potential, both face significant market obstacles. 802.11n has the advantage of being a Wi-Fi technology, with a large installed base, but has limited bandwidth, necessitating the use of expensive codec technologies to transmit HD. UWB also uses codecs, and is facing difficulties in market adoption, with a number of chip companies shutting their doors over the past year.
This report tracks the annual penetration through 2013 of all four technologies into 17 different applications within the following product segments: CE, PCs, PC peripherals, mobile phones, and industrial/medical applications. It also includes history and analysis of each technology, annual chip average selling price forecasts of each technology, and profiles of major chip players in the market.
Image Sensors 2009: Camera Phones Continue to Dominate Shipments Worldwide
The 2008 area image sensor market saw strong growth, primarily coming from two applications: camera phones and embedded PC cameras. Camera phones comprised over 80% of all shipped image sensors in 2008, with recent growth coming from the continuing penetration of dual-camera phones used primarily in Asian markets.
Embedded PC cameras, although not a major force today, should become extremely popular over the next few years, with the majority of notebook PCs shipping with them by 2012. Embedded PC cameras are expected to surpass digital still cameras in 2011.
CCD continues to lose ground to CMOS in all applications, including digital still cameras, a market that was once dominated by CCDs. Although in years past CMOS had only been used in DSLR cameras, point-and-shoot digital cameras with CMOS are now on the market.
In 2008, CMOS sensors accounted for 87% of area image sensor shipments; by 2013, CCD is expected to comprise less than 4% of the total area image sensor market. This report focuses on the area-array image sensor market and provides both CCD and CMOS annual penetration into 11 separate applications through 2013.
Road Warrior Connectivity: Device and Interface Use by US Business Travelers
US road warriors are carrying several devices with them while traveling, and using several different interfaces to connect those devices. Defined as business travelers who are on the road five or more days in a typical month, the vast majority of road warriors travel with a notebook PC. Wi-Fi was by far the most used interface in their notebooks, with USB and Ethernet following.
Many road warriors also travel with mobile and smartphones, with the total number of positive responses on those two devices outnumbering the total number of respondents, indicating that some travel with multiple phones. In order of popularity, Bluetooth, USB, and Wi-Fi were the most frequently used interfaces on phones while traveling.
This In-Stat Technology Adoption Panel (TAP) survey included 522 respondents. In addition to the queries above, respondents also answered questions on PDAs, whether they or their companies purchased the devices they traveled with, and the types of devices they connected to while on the road.
UWB 2008: Short-Term Problems and Long-Term Potential
The market for ultrawideband (UWB) devices was bumpy in 2008, with multiple chip companies leaving the market in the second half of the year. However, regulatory hurdles have been cleared to some extent, allowing for the release of worldwide chip SKUs by some chip vendors. There are currently five mobile PC vendors shipping UWB-enabled products. Hub and dongle solutions remain a transition to more embedded devices on the market.
The primary question for UWB now is: Will other product segments follow where PCs lead? UWB is a very flexible technology in that it supports multiple standards, including WUSB, Bluetooth 3.0, and IP over UWB. This should enable the technology to gain design wins in a wide range of product segments, including PC peripherals, consumer electronics (CE), and mobile phones.
This report contains analysis and annual shipment forecasts through 2012 for the penetration of UWB into 22 separate applications within the following product segments: PC, PC peripheral, CE, communications, and industrial/medical. The annual penetration forecast for UWB into each application is broken down by WiMedia UWB and proprietary UWB. Profiles of leading UWB chip vendors and IP suppliers are included.
Wireless sensor networks are making some headway in smart energy, industrial control, and other applications through IEEE802.15.4 technologies. While ZigBee, through its impressive marketing efforts in the US, owned the largest mind share in the wireless sensor networking space for the past several years, a whole host of proprietary software stacks are being used in applications where ZigBee is more than what is required by the specific applications. This is resulting in a large number of technologies being used for countless applications, and ZigBee usage more focused on a single, yet fast growing application—smart energy.
In addition to proprietary standards, other consortia are building industry standards on 802.15.4 for other applications, including industrial, building, and home automation. These technologies will help drive volume and lower chip costs for 802.15.4 components.
IEEE 1394 (1394) is a high-speed serial bus found in PCs, PC peripherals, and consumer electronics (CE) devices. The technology is facing significant challenges in 2008. 1394 suffers from being the second choice technology in many product segments. 1394 market share in the PC market is shrinking, and is dwarfed by high-speed USB’s 100% penetration. This has helped high-speed USB to become the interface of choice for PC peripherals such as printers, scanners, and external hard disk drives.
In the CE segment, 1394 is being surpassed by HDMI as the digital interface of choice in digital televisions, set-top boxes, and DVD players. Even in markets where 1394 was very strong, such as digital camcorders, it is being challenged by high-speed USB. In the automotive segment, 1394 has been slow to market, and MOST is the dominant auto networking interface. In the industrial segment 1394 is found primarily in security and machine vision cameras.
This report contains analysis and five-year forecasts for all 1394-enabled products, breaking out each PC, PC peripheral, CE, automotive, or industrial application by penetration of 1394a and 1394b for each forecast year. Analysis is provided for all types of 1394, including 1394c and 1394 over Coax. Brief profiles of major 1394 silicon and IP suppliers are also provided.
Digital visual interface (DVI) and sister technology high-definition multimedia interface (HDMI) are both high-bandwidth digital interface specifications. DVI-enabled shipments will peak at 117 million in both 2007 and 2008, but should decline thereafter due to the entry of the DisplayPort in the PC and PC peripheral segment.
HDMI was immediately successful upon its 2003 introduction, driven primarily by the CE segment. There were HDMI ports in the vast majority of digital televisions, DVD players and recorders, and A/V receivers shipped in 2007. A smaller HDMI port is leading to increased penetration of portable devices, such as digital camcorders and digital still cameras.
This report contains analysis and five-year annual worldwide forecasts for the penetration of DVI and HDMI into 22 different applications in PCs, PC peripherals, CE, and communications devices. Five-year average selling price forecasts for discrete DVI and HDMI transmitters and receivers are provided. Past history of penetration forecasts back to 2006 is also included, in addition to brief profiles of major DVI and HDMI silicon and IP suppliers. Survey data on HDMI familiarity and use from consumers in the US, UK, Germany, France, Japan, and Korea is also included.
Bluetooth 2008: New Standards Signify an Increasingly Complex Market
Bluetooth saw continued success in 2007, with more than 800 million Bluetooth-enabled devices shipping in the PC, PC peripheral, consumer electronics (CE), communications, automotive, and industrial/medical device segments. Over one billion devices are expected to ship in 2008, and shipments are forecast to grow at a CAGR of 18.1% over the 2007–2012 forecast period.
New Bluetooth specifications are on the horizon. The Low-Energy specification, expected to be adopted this year, will provide newfound opportunities for Bluetooth silicon in medical and industrial devices. Additionally, a High-Speed specification, to be based on either UWB or Wi-Fi, is expected to make inroads in data- and media-intensive applications, such as streaming video or music to or from a mobile phone.
This report contains five-year forecasts for the penetration of Bluetooth into products within the PC, PC peripheral, communications, CE, automotive, and industrial/medical segments. Additionally, five-year forecasts are provided for Bluetooth silicon ASPs, as well as for shipments and revenues of varying Bluetooth silicon types. In addition, the report also contains responses on Bluetooth and wireless headsets from three separate In-Stat surveys: domestic phone and web surveys, and an international web survey of Japanese, Korean, German, French and British consumers. Also included are profiles of major Bluetooth silicon manufacturers.
Wireless USB (WUSB), based on the WiMedia version of ultrawideband (UWB), is designed to take the universal connection into the wireless realm. Targeted at PCs, PC peripherals, consumer electronics (CE), and mobile phones, the first devices with the technology shipped in 2007, including notebook PCs and hub and dongle solutions.
WUSB is currently hampered by the high price of the underlying UWB silicon. This is expected to limit its appeal until prices fall substantially from their current levels. Ultimately, WUSB should succeed because the underlying UWB technology allows the transmission of large amounts of data in a power efficient manner, when compared with competing technologies like Wi-Fi.
This report tracks the global market for WUSB in 22 different applications within four product segments: PCs, PC peripherals, consumer electronics, and communications. Annual penetration of WUSB in each of these markets is tracked annually through 2012. An annual WUSB chip solution ASP forecast through 2012 is also provided. Brief profiles of WUSB semiconductor and IP vendors are also included.
DisplayPort is a next-generation digital interface for PCs and LCD monitors. It was designed as an immediate replacement for DVI, and a long-term replacement for VGA. DisplayPort ports will be found in PCs and LCD monitors in 2008. In addition to the ability to connect devices, DisplayPort also acts as an internal interface replacement for low voltage differential signaling (LVDS) in PCs and monitors. This allows for the development of direct drive monitors, which will lower bill-of-materials costs in monitors.
The forecast for DisplayPort in consumer electronics is less clear. Although DisplayPort is expected to have some success as an internal interconnect in digital televisions (DTV), this will not necessarily translate to DisplayPort ports on DTVs.
This report tracks the global market for DisplayPort-enabled devices, defined as devices with DisplayPort ports, in eleven different applications within three product segments: PCs, PC peripherals, and consumer electronics. Annual penetration of DisplayPort in each of the eleven markets is tracked through 2012. A DisplayPort transmitter and receiver chip ASP forecast through 2012 is also provided. Brief profiles of DisplayPort semiconductor vendors are also included.
The universal serial bus (USB) saw continued worldwide success in 2007, with more than 2.6 billion devices shipping in the PC, PC peripheral, consumer electronics (CE), communications, and automotive segments. USB's star is expected to maintain its rise, with close to four billion devices expected to ship in 2012.
2008 is expected to be a pivotal marker of USB’s achievements as well, as the number of high-speed USB-enabled device shipments will surpass those of low- and full-speed devices. The CE segment has been a strong driver of this success, with continued adoption of USB in digital cameras, portable digital media players, and digital televisions.
The major buzz in the USB ecosystem is the impending arrival of the SuperSpeed USB specification. The USB 3.0 version of the specification, when implemented, is anticipated to deliver actual speeds of approximately 3Gbps, a rate significantly higher than that of high-speed USB. This speed is expected to be harnessed primarily by data- and media-intensive peripherals and consumer electronics, such as external hard-disk drives, portable digital media players, and digital cameras, as well as the PCs that these devices connect to. Products incorporating SuperSpeed USB are expected to arrive on the market in late 2009, and shipments of SuperSpeed USB-enabled products are expected to multiply twenty-fold by 2012.
US Interface Survey: Tracking Interface Usage on Work and Home PCs
The market for digital interface technologies has grown over the last ten years, and now encompasses USB, 1394, DVI, and Bluetooth, among others. USB predominates in PCs, PC peripherals, and, increasingly, in consumer electronics (CE). However, the other technologies have also established their niches in areas ranging from mobile devices to digital video to LCD monitors.
This survey tracks the ownership of four interface technologies among In-Stat's Technology Adoption Panel in both work and home PCs: USB, 1394, DVI, and Bluetooth. It also queried the 2,200 respondents about what they connected their PCs to using these technologies, including PC peripherals, CE, and mobile devices. In addition, the survey included questions about respondents' interest in next-generation ultrawideband-based technologies, such as wireless USB and high-speed Bluetooth, and their willingness to pay for the inclusion of these technologies in PCs and mobile phones. Demographic information about the respondents, including age, gender, income, and marital status, is included.
