In-Stat’s latest research report, “The Portable Entertainment Device Rollup” provides unit shipment forecasts for a variety of portable consumer electronic (CE) devices popular today. Portable CE market segments included in this report are e-readers, handheld gaming devices, digital radio receivers, edutainment toys, personal navigation devices, audio-only MP3 players, and personal media players. Typical regional forecasts for each CE segment are provided. However, this research takes market sizing a step further and provides a view of each region for each CE segment. This latest excel-based report is the start of a focused initiative within In-Stat to provide CE suppliers and manufacturers alike with a level of detail not typically seen in the market research industry. For more information on this research, and other analyses regarding portable CE devices, refer to In-Stat’s Portable Entertainment Devices (PED) service.
Consumer electronic (CE) products continue to top holiday wish lists, which is good news for CE manufacturers and suppliers alike. In-Stat surveyed its own Technology Adoption Panel about the different CE products they will purchase this holiday season, and received 1,352 responses to this survey. For the third year in a row, high definition televisions (HDTVs) ranked as the most desired CE product for the holiday season. Other top CE products were laptop PCs, digital cameras, Blu-ray players, and desktop PCs.
The percentage of respondents who will not purchase a CE product this year has risen since the first iteration of this survey in 2006. This year, 34% of respondents will not purchase a CE product. This compares with 19% of respondents in 2006 and 2007, and 24% in 2008. This suggests that the economic slump will continue to impact consumers’ purchase behaviors for the 2009 holiday season.
This research includes the following: -Top 5 CE product categories targeted for purchase this holiday, for 2007, 2008, and 2009 -Product purchase influencers and reasons for purchase -Targeted brands -Planned spend
Products covered include HDTVs, PCs (desktop and laptop), digital cameras, personal navigation devices, digital photo frames, portable media players, mobile phones, and e-readers.
PNDs: Worldwide Shipments Grow Despite Increased Competition from GPS-Enabled Handsets
The personal navigation device (PND) market is maturing as prices decline, consolidation occurs, and shipment growth slows; the most looming threat is the rapidly growing GPS-enabled mobile phone market.
Still, PND shipments will continue due to affordable price points for the mass market, car manufacturers’ desire to offer cheap navigation options, and the potential growth in connected PNDs. Yet, due to the weak economy’s impact on consumer spending, demand for these higher-priced connected PNDs has yet to take off. In-Stat expects that if the costs to incorporate a cellular modem decrease, there will be a stronger opportunity for connected PNDs.
Meanwhile, PND manufacturers should explore ways to participate in the GPS-enabled mobile handset market. GPS-enabled mobile handsets are expected to grow 26% between 2009 and 2010, and reach almost 700 million units by 2013.
In-Stat’s recent PND research offers forecasts for global and regional PND shipments, worldwide revenue, and average selling prices. A bill of materials analysis, as well as silicon and non- silicon revenue opportunities are discussed. Finally, a worldwide forecast of GPS-enabled handsets is offered.
Electronic Book Survey: US Consumers’ Attitudes and Behaviors Toward the Burgeoning E-Book Market
The e-book market continues to heat up as Amazon updates its Kindle lineup and as Sony bolsters its e-book lineup with low-priced models and a newly introduced wireless e-book. In-Stat recently fielded an online survey to almost 18,000 North American consumers regarding their attitudes and behaviors toward e-books. This survey garnered over 1,500 responses and found that, among both e-book owners and future purchasers, Amazon remains the most desired e-book brand. Other survey data regarding current e-book usage, important purchase criteria, and preferred e-book content is also included. Look for this survey research, as well as other research on today’s hottest portable consumer electronics markets, in In-Stat’s Portable Entertainment Devices service.
Worldwide PMP/MP3 Player Shipments Plateau as Market Succumbs to Competition From Emerging Connected Device Segments
Not so long ago, the PMP/MP3 player market was one of the fastest-growing segments in the portable consumer electronic (CE) industry, with Apple as the runaway leader with its successful iPod lineup. Today, the market is facing a serious slowdown as Apple shifts its focus to its illustrious iPhone, and as iPhone-like competitors pop up.
PMP/MP3 player shipments will reach 225 million worldwide by the end of 2009, up only 5% from 2008. Manufacturers are scrambling to encourage sales by adding enhanced features, like touchscreens and support for Wi-Fi.
Nevertheless, the PMP/MP3 player market has reached saturation due to waning consumer demand, a poor economic environment, and competition from emerging Internet-connected CE segments, such as audio/video-capable smartphones and mobile Internet devices (MIDs).
In-Stat's latest research on the global PMP/MP3 player market includes forecasts for unit shipments and revenues out to 2013. Regional splits for unit shipments, as well as expectations for growth in Wi-Fi enabled PMPs, are included. New to this research is a bill of materials analysis and the total silicon revenue opportunity for suppliers to the global PMP market.
Wi-Fi Represents Strongest Opportunity in Global Connected Digital Photo Frame Market
Worldwide shipments of digital photo frames will reach 25 million units by the end of 2009, and grow to 50 million units by 2013 due to affordable price points, consumer demand for multimedia support, Internet connectivity, and the market’s "gift-giving" status.
The digital photo frame market has segmented based on functionality. Single-function frames only display photos. Multimedia frames display digital photos and support a variety of music and video formats. Advanced digital photo frames support image, music and video playback, but also incorporate wireless Internet connectivity. Internet connectivity will be a key differentiator for digital photo frame manufacturers, and these companies now have a number of wireless options to choose from.
In-Stat’s latest research, Wi-Fi Represents Strongest Opportunity in the Global Connected Digital Photo Frame Market (#IN0904506ID), provides a specific forecast on the Wi-Fi vs. cellular opportunity. It also offers a comprehensive view of digital photo frame shipments, revenue, average selling prices, and expectations for connected digital photo frames. A bill-of-materials analysis and silicon revenue opportunity is also included.
Wireless Delivery of Digital Content Propels E-Book Adoption
The hot, new topic in the consumer electronics (CE) world is the electronic book (e-book). Worldwide e-book shipments are expected to reach 28.6 million units in 2013. Market drivers include new entrants to market, international expansion of e-book availability, anticipated price declines, and the electronic distribution of newspapers.
Online retail giant, Amazon, is emerging as the leader in the e-book market with its Kindle lineup. The key to Amazon’s success is its content delivery service. The company has partnered with cellular network operator, Sprint, to enable Kindle users to wirelessly download digital e-book content directly to the Kindle via the Sprint EVDO network. It is this seamless content-to-hardware delivery experience that is driving Amazon's popularity in the e-book market.
This report provides a comprehensive view of e-book shipments, sales revenue, average selling prices, and expectations for wireless-enabled e-books. An analysis of e-book bill of materials and the total semiconductor revenue opportunity is included, as well. Five-year forecasts are provided for all factors.
Worldwide Demand for Digital Radio Continues to Rise
Consumer confidence is at its weakest point in over a decade; nevertheless the worldwide market for digital radio experienaced year-over-year growth of 85% between 2007 and 2008. A major factor driving this growth was the progress in digital multimedia broadcast (DMB) service in Korea and China.
Another primary driver for digital radio market growth was further developments in the HD radio market, such as the introduction of portable HD radio receivers. Also, the merger between XM and Sirius did not deter demand for satellite radio receivers in the US. Outside the US, digital audio broadcasting (DAB) technology is the leading form of digital radio technology, and has reached mass-market status within the UK.
The global market for satellite and terrestrial digital radio, combined, will grow from 12 million unit shipments in 2007, to 55 million unit shipments in 2012. Additional market drivers include falling receiver prices, an increase in the amount of digital programming, significant boosts in the promotion and advertising of digital radio, and the enhanced functionality of digital radio receivers.
In-Stat's latest report on the digital radio market offers worldwide unit shipment and revenue forecasts for digital radio receivers. A forecast for US satellite radio subscribers is also included.
The game console business is extremely costly, and coupled with a dismal economy, Microsoft, Nintendo, and Sony each have turned to online gaming to generate additional revenue. Clearly, in order to take advantage of online gaming, consumers must own a game console. While game console shipments are entering a decline, subscription growth to online game services is expected to occur as a result of the sizable video game console installed base and a growing consumer awareness and comfort with online gaming. From 2005 to 2013, annualized growth of console and handheld subscribers combined will be 20.4%.
In-Stat’s latest gaming report contains forecasts for online game subscribers annually through 2013 for online-capable game console and handheld consoles. Forecasts for each console include an annual console installed base, the number of subscribers (free or paid), subscription revenue, paid download revenue, and online advertising revenue. This report does not forecast PC online gaming or casual gaming. Analyses are provided for the online console strategies of Microsoft, Nintendo, and Sony, as well as the online handheld strategies of Nintendo and Sony.
US Consumers' Attitudes and Behaviors Toward Digital Photo Frames
Portable, multimedia applications often represent strong revenue opportunities for suppliers to and manufacturers of consumer electronic (CE) products. Some of these applications include multimedia smartphones, personal navigation devices, and handheld gaming devices. In-Stat believes there is another portable, multimedia application that represents a potential growth opportunity for traditional CE companies: digital photo frames that are used primarily to showcase digital photos in a slideshow mode.
In order to find out what US consumers are thinking about digital photo frames, In-Stat fielded a survey to its proprietary Technology Adoption Panel (TAP) in November 2008 regarding their attitudes and behaviors toward digital photo frames. The survey yielded 1,549 respondents, of which 498 respondents, or 32%, owned a digital photo frame. As with most CE products, consumer demand is one of the primary drivers for the development of new products in the digital photo frame market. In addition, consumer perspectives about these devices often affect retailer availability. In-Stat’s latest In-Sight includes demographic results for current digital photo frame owners, as well as those who plan to purchase a digital photo frame in the coming year. This research also includes data on brands that will be purchased, price points consumers are willing to pay, and reasons for digital photo frame purchases.
