Mobile TV has created quite a stir in the technology and communications community with a promise of grandeur. Mobile TV, however, has been a disappointment to many. After many years of digital standards melees, the growth of subscription-based digital TV has not materialized to the degree that was originally anticipated, despite some impressive service offerings that have been brought to market.
There has been an alternative, analog mobile TV, which utilizes the existing analog free-to-air broadcast signals by placing a tuner in a mobile phone to receive programming. Analog mobile TV was brought to market in Asia in 2007 and has since achieved consumer adoption in Asia, Latin America, Eastern Europe, Russia/CIS, the Middle East, and Africa.
This report provides: - An overview of the analog mobile TV market - Comparison of analog mobile TV with the other mobile video alternatives - Analog mobile TV handset installed based - Primary research insights from analog mobile TV users - Analog mobile TV handset shipments, ASPs, and revenue - Mobile analog TV module shipments, ASPs, and revenue - Mobile analog TV semiconductor shipments, ASPs, and revenue
Mobile VoIP—Transforming the Future of Wireless Voice
Today, the predominate mobile VoIP offering is just another, less expensive mechanism for providing cheap international calls from mobile phones. However, the mobile industry is also beginning to use mobile VoIP as a component in new offerings. MVNOs and 3G operators without legacy networks are using mobile VoIP to more cost effectively add voice to data offerings and a few carriers are using a form of mobile VoIP, UMA, to support better indoor coverage and off-load macro networks.
This report looks at mobile VoIP and its many implications. It covers -The broad spectrum of mobile VoIP industry participants including start-ups, online VoIP providers, mobile virtual network operators (MVNO) and Mobile Virtual Network Enablers (MVNE), and the mobile carriers themselves. -Mobile VoIP-based offerings of representative players across this broad spectrum. -Activities designed to impede/slow the progress of mobile VoIP and the controversy such actions are stirring up. -The paradigm shifts associated mobile VoIP that will affect mobile industry directions. -Forecasts for mobile VoIP by region, subscribers, usage, and revenues.
Electronic Book Survey: US Consumers’ Attitudes and Behaviors Toward the Burgeoning E-Book Market
The e-book market continues to heat up as Amazon updates its Kindle lineup and as Sony bolsters its e-book lineup with low-priced models and a newly introduced wireless e-book. In-Stat recently fielded an online survey to almost 18,000 North American consumers regarding their attitudes and behaviors toward e-books. This survey garnered over 1,500 responses and found that, among both e-book owners and future purchasers, Amazon remains the most desired e-book brand. Other survey data regarding current e-book usage, important purchase criteria, and preferred e-book content is also included. Look for this survey research, as well as other research on today’s hottest portable consumer electronics markets, in In-Stat’s Portable Entertainment Devices service.
The Apps Store is Born: Smartphones Enable New Marketing and Advertising Opportunities Worldwide
The Apple iPhone caused dramatic changes in the mobile market not only with its hardware but also with "real web" browsing and its application store. Those two factors have changed the way people user their phones and opened several new opportunities for marketers. This research focuses on quantifying the potential reach for mobile advertising on the advanced browsers used by smartphones as well as an all new category called application marketing.
The unique capabilities of smartphones along with their new usage models represent a rapidly growing market for mobile advertising and marketing. The report includes updated global forecasts for Windows Mobile, Android, Apple OS-X, Palm, Linux, and other handset operating systems. This research also includes survey data on changing consumer attitudes toward smartphones and smartphone usage compared with traditional cellphones.
Fixed mobile convergence (FMC) covers a wide array of solutions that merge the capabilities of mobile and fixed voice networks and devices. While transparent hand-off of active voice calls between cellular and Wi-Fi networks with the use of a dual-mode phone is the generally accepted definition of FMC, simultaneous ringing of cellular and wireline phones, network twinning, and mobile PBX extensions and applications are among the growing number of solutions in the FMC family. This PowerPoint deck analyzes current and planned adoption of various FMC solutions based upon multiple survey results, but draws heavily from In-Stat’s April 2008 unified communications and FMC Technology Adoption Panel survey of over 600 respondents.
In-Stat feels industry market leaders will not be dissuaded by lagging "felt need" for FMC solutions on the part of the business community and will aim to develop compelling solutions that, once experienced, will lead to viral adoption over the next several years. Included in this analysis is a 60-minute briefing by phone with an In-Stat analyst, as well as a forecast of worldwide cellular/Wi-Fi dual-mode telephone shipments and business subscribers.
