This report covers the worldwide market for mobile TV services. As more handsets have the capability to support video, networks gain more bandwidth capacity, and content becomes available, there will be an increase in mobile TV services and revenues. This report includes: - Analog viewers and subscribers forecast by standard - Analog viewer forecast by geographic region - 3G mobile TV subscriptions by region - 3G mobile TV subscription revenue forecast by region - Regions include North America, Europe, Asia/Pacific, Latin America, and Middle East/Africa
Worldwide Smartphone Application Market: Revenues and Downloads
Currently, the mobile application market is being driven by a Gold Rush mentality and the number of applications available has exploded as users embrace the utility of mobile applications.
This report addresses the smartphone mobile application market and provides market analysis including market drivers, growth barriers, and market challenges. Technology trends including Mobile AJAX, Mobile Widgets, Adobe Flash and Flash Lite and HTML5 are addressed followed by the diversity of technology options. We then address mobile application marketing strategies including application business models, revenue share opportunities, pricing, and creating competitive advantages. Finally, we will provide our market analysis and forecasts including: - Market estimates segmented by device type - Market estimates segmented by distribution channel - Market estimates segmented by smartphone platform - Market estimates segmented by region - Free and paid applications - Entertainment and news - Games - Music and video - Productivity - Mapping and directions - Internet browser - Social networking and messaging - General social networking - VoIP applications - Hybrid applications and integration
US Smartphone Application Downloads, Usage, and Deletions by Application Type
The news is dominated by the number of applications in smartphone application stores and the number of downloads by users. However, there is little news addressing the types of applications that are being downloaded, the types that are actually being actively used, and those that are being deleted, as well as the impact of pricing on purchasing behavior. In-Stat surveyed active smartphone users to provide both data and analysis on the above smartphone usage patterns. Research presented in this report includes:
General Smartphone Usage Patterns Platforms Applications -Application Value, Churn, and Demand -Application Value Map -Application Demand Map -Application Churn Map -Mapping and Directions Applications -Productivity Applications -Travel Applications -Percentage of Users Who Downloaded Applications by Frequency of Travel -Social Networking -Social Networking Distribution Cost & Demand -Free vs. Paid Applications -Price vs. Demand -Maximum Pricing -Application Usage by Demographics Distribution -Distribution by Platform -Channel Uses by Carrier Subscribers -Usage Patterns by Carrier Secondary Phone Usage Patterns -Multiple Blackberry Owners Respondent Demographics
Mobile TV has created quite a stir in the technology and communications community with a promise of grandeur. Mobile TV, however, has been a disappointment to many. After many years of digital standards melees, the growth of subscription-based digital TV has not materialized to the degree that was originally anticipated, despite some impressive service offerings that have been brought to market.
There has been an alternative, analog mobile TV, which utilizes the existing analog free-to-air broadcast signals by placing a tuner in a mobile phone to receive programming. Analog mobile TV was brought to market in Asia in 2007 and has since achieved consumer adoption in Asia, Latin America, Eastern Europe, Russia/CIS, the Middle East, and Africa.
This report provides: - An overview of the analog mobile TV market - Comparison of analog mobile TV with the other mobile video alternatives - Analog mobile TV handset installed based - Primary research insights from analog mobile TV users - Analog mobile TV handset shipments, ASPs, and revenue - Mobile analog TV module shipments, ASPs, and revenue - Mobile analog TV semiconductor shipments, ASPs, and revenue
Mobile VoIP—Transforming the Future of Wireless Voice
Today, the predominate mobile VoIP offering is just another, less expensive mechanism for providing cheap international calls from mobile phones. However, the mobile industry is also beginning to use mobile VoIP as a component in new offerings. MVNOs and 3G operators without legacy networks are using mobile VoIP to more cost effectively add voice to data offerings and a few carriers are using a form of mobile VoIP, UMA, to support better indoor coverage and off-load macro networks.
This report looks at mobile VoIP and its many implications. It covers -The broad spectrum of mobile VoIP industry participants including start-ups, online VoIP providers, mobile virtual network operators (MVNO) and Mobile Virtual Network Enablers (MVNE), and the mobile carriers themselves. -Mobile VoIP-based offerings of representative players across this broad spectrum. -Activities designed to impede/slow the progress of mobile VoIP and the controversy such actions are stirring up. -The paradigm shifts associated mobile VoIP that will affect mobile industry directions. -Forecasts for mobile VoIP by region, subscribers, usage, and revenues.
Electronic Book Survey: US Consumers’ Attitudes and Behaviors Toward the Burgeoning E-Book Market
The e-book market continues to heat up as Amazon updates its Kindle lineup and as Sony bolsters its e-book lineup with low-priced models and a newly introduced wireless e-book. In-Stat recently fielded an online survey to almost 18,000 North American consumers regarding their attitudes and behaviors toward e-books. This survey garnered over 1,500 responses and found that, among both e-book owners and future purchasers, Amazon remains the most desired e-book brand. Other survey data regarding current e-book usage, important purchase criteria, and preferred e-book content is also included. Look for this survey research, as well as other research on today’s hottest portable consumer electronics markets, in In-Stat’s Portable Entertainment Devices service.
The Apps Store is Born: Smartphones Enable New Marketing and Advertising Opportunities Worldwide
The Apple iPhone caused dramatic changes in the mobile market not only with its hardware but also with "real web" browsing and its application store. Those two factors have changed the way people user their phones and opened several new opportunities for marketers. This research focuses on quantifying the potential reach for mobile advertising on the advanced browsers used by smartphones as well as an all new category called application marketing.
The unique capabilities of smartphones along with their new usage models represent a rapidly growing market for mobile advertising and marketing. The report includes updated global forecasts for Windows Mobile, Android, Apple OS-X, Palm, Linux, and other handset operating systems. This research also includes survey data on changing consumer attitudes toward smartphones and smartphone usage compared with traditional cellphones.
Fixed mobile convergence (FMC) covers a wide array of solutions that merge the capabilities of mobile and fixed voice networks and devices. While transparent hand-off of active voice calls between cellular and Wi-Fi networks with the use of a dual-mode phone is the generally accepted definition of FMC, simultaneous ringing of cellular and wireline phones, network twinning, and mobile PBX extensions and applications are among the growing number of solutions in the FMC family. This PowerPoint deck analyzes current and planned adoption of various FMC solutions based upon multiple survey results, but draws heavily from In-Stat’s April 2008 unified communications and FMC Technology Adoption Panel survey of over 600 respondents.
In-Stat feels industry market leaders will not be dissuaded by lagging "felt need" for FMC solutions on the part of the business community and will aim to develop compelling solutions that, once experienced, will lead to viral adoption over the next several years. Included in this analysis is a 60-minute briefing by phone with an In-Stat analyst, as well as a forecast of worldwide cellular/Wi-Fi dual-mode telephone shipments and business subscribers.
Worldwide Mobile Application Series: Mobile Messaging Still Profitable
In recent years as mobile operators have seen the average revenue per user (ARPU) decrease, they have sought to recover some of this revenue via value-added services. However, the most profitable data service is still text messaging. Inexpensive, ubiquitous, reliable, and simple for the mobile customer to operate, SMS (and MMS) technologies provide potentially endless revenue streams for forward thinking MNOs. This report contains:
-Customer segmentation of consumers who currently use mobile data referencing the 2008 Consumer Mobility Survey. -Analysis of different stages of text messaging growth on a regional level. -Global and regional forecasts for the mobile messaging industry.
The smartphone market in the United States has grown rapidly since the introduction of the iPhone. Demand for smartphones and the applications that run on them provides an increasingly profitable revenue source for handset manufacturers, mobile operators, and application developers. This report defines smartphones and covers a brief history of smartphones. Next, the reasons for smartphone adoption are explored as well as the barriers to acceptance of these advanced mobile devices. Following, the results of the 2008 Consumer Mobility Survey (CMS) are presented with a focus on demographics, loyalty to mobile operators, and mobile data usage and expenditures. Finally, the report offers several five-year forecasts. The markets of North America, Japan, China, Europe, and Latin America are discussed, and a global forecast is also presented.
The millennial generation, children of the baby boomers, represent an extremely lucrative demographic for the mobile industry. This generation was raised in a digital age and is not hesitant to spend money on hardware, mobile data and premium services, and mobile entertainment. This report contains data segmented from the 2008 Consumer Mobility Survey—responses from participants ages 18—29. Discussed are mobile devices, desired features, satisfaction with mobile operators, mobile data usage and spending, and mobile gaming as it pertains to this demographic.
Global Cellular Video Devices: Internet Video Expands the Market
Until recently, "mobile video" referred to content delivered to cellphones over the 3G network or out-of-band broadcast systems such as ISDB-T, DVB-H, or MediaFLO. However, the recent surge of Internet-delivered video means nearly any mobile device with an Internet connection can display video.
Even though cellphones and smartphones will remain the predominant method of viewing mobile video, In-Stat forecasts over 160 million devices will be sold in the coming five years that provide mobile video service over networks now in exclusive use by cellphones. In addition:
This research includes worldwide device shipment forecasts for video-connected: -Computing devices, such as mobile Internet devices (MIDs), ultra-mobile PCs (UMPCs), and laptop/notebook computers. -Cellphones and smartphones, including the RIM BlackBerry, Apple iPhone, and smartphones having Symbian, Windows Mobile, Palm OS, Android, and Linux operating systems. -Consumer electronics products, including personal navigation devices (PNDs), portable media players (PMPs), and handheld games, such as the PSP and Nintendo DS.
The forecasts cover devices that will be able to provide mobile video from mobile operators (including MobiTV, GoTV and VCast), out-of-band cellular video (ISDB-T, DVB-H, MediaFLO, DMB-T and others), as well as devices that access the Internet over 3G networks.
Mobile Applications Series: US Mobile Gaming 2008–2013
As mobile voice revenues decrease, mobile operators are continuing to search for mobile data applications to increase revenue. Mobile gaming is a billion dollar industry in the US, and is still in its infancy. This report discusses the mobile gaming industry, factors necessary to promote awareness of mobile games, and limitations to purchase. The impact of the iPhone on mobile gaming is explored and included within are the results of the 2008 Consumer Mobility Survey, which compares respondents who play mobile games against those who do not. Also included are mobile gaming revenue forecasts for the US and global markets through the year 2013.
US Consumers Weigh In on Mobile Video Content Choices
In the past year, the mobile video market has shifted radically, and two forces have emerged to radically change the definition of "mobile video." First, Internet delivery of user-generated and professional content is moving viewers from their living rooms to their computers. Second, high-quality mobile devices that use wireless networks (such as Apple's Wi-Fi iPhone and iPod Touch) are improving mobile access to the Internet in general. As a result, "Internet video" increasingly means "mobile video."
This research uses innovative survey techniques to provide an in-depth comparison of US consumer attitudes toward various types of mobile video content delivered over cellular, broadcast, and Wi-Fi networks as well as device preferences and content sources.
In-Stat's 2008 survey illuminated interesting trends and adjustments in the ways people think about mobile video.
In-Stat also defines potential usage models that highlight the benefits of mobile video solutions offered by mobile operators, time-shifting and place-shifting hardware, as well as portable media players and similar devices. Unlike other research that is available, this report also includes an analysis of the ATSC M/H standard now being tested for use by US broadcasters.
The Worldwide Personal Navigation Device Market Update
Shipments of personal navigation devices (PNDs) will continue to grow over the next five years. Key drivers for PND market growth include falling price points, increased worldwide consumer demand, and enhanced functionality in new PND models.
Still, the PND market faces strong competition from both handset navigation and embedded automotive navigation systems. In particular, vendors in handset navigation are starting to offer a number of value-add services, such as pedestrian navigation, offline navigation, and searches for local points of interest.
In-Stat's latest industry update offers a revised PND forecast that takes into account market developments that occurred in the second half of 2007 and the first half of 2008. It also provides a regional breakout for PND shipments. Competitive threats such as in-car navigation and GPS-enabled handsets are discussed. For more detailed information about PND manufacturers, component suppliers, and products, look for In-Stat’s full-length PND and location-based services report, due to be published in the fall of 2008.
US Business Wireless Handsets Spending by Size of Business and Vertical Industry, 2007–2012 (Data File)
This Microsoft Excel data file includes detailed forecasts of US business wireless handsets spending for the 2007–2012 period.
This data file provides detail for the size-of-business sub-segments in this market: -SOHO businesses (1 to 4 employees) -Small businesses (5 to 99 employees) -Mid-sized businesses (100 to 999 employees) -Enterprise (1,000+ employees)
These forecasts are segmented across nine vertical industry segments: -Utilities -Manufacturing -Retail Trade -Transportation -Information -Finance and Insurance -Professional Services -Healthcare -Government -Other
US Mobile Social Networking and the Millennial Generation
This In-Dustry Update defines social networking, discusses the migration of social networks to mobile technology, and examines the heaviest base of mobile networking—the millennial generation. The millennial generation refers to people born between 1981 and 2000.
This report provides a historical overview of social networking, discusses the migration to mobile devices, distinguishes between several different types of mobile social networks, and provides a forecast of all US mobile social networking subscribers through 2012.
In addition, we examine the technologies behind mobile social networking and include the results of an In-Stat survey about mobile data usage.
In the glorious but unlamented dotcom boom, the key goal for many online applications seemed to be "attracting eyeballs" (users) who would then attract enough advertising revenue to become ad supported. The term "ad-supported" is being heard more frequently in the mobile market as well, with applications, content, and even cellular service being considered. Emboldened by the success of Google and the millions of web sites earning money with Google advertising, dozens of new companies have set their sights on the cellphone as the next advertising opportunity.
The potential market for mobile advertising ranges from the relatively unsophisticated small advertising buyers attracted to Google and large scale national and international "brand" advertisers (automakers, soft drinks, fast food), who demand rigorous measurement methods before they'll part with their 9-figure ad budgets.
This report identifies the key drivers that are moving mobile advertising forward and identifies several items making cellphones a unique advertising medium. There is also information about various mobile advertising business models and the companies that are most influential in the market.
The research also examines the effects of the iPhone and the Google phone and examines the notion of advertising-supported cellular service.
