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In-Stat regularly conducts custom research projects for external clients, particularly in the areas of telecommunications and wireless. Custom research capabilities provide a valuable tool that supplement syndicated research capabilities. In-Stat's Custom Research Group can support vendors who want to delve deeper into technologies, beyond the level of information that a syndicated service can provide.

In-Stat specializes in conducting custom projects based on primary research collected through telephone and web-based interviews. In-Stat's ability to combine primary research with experienced analysts who can take the survey data and analyze it in the context of the broader market differentiates it from many competitors.

In-Stat's Custom Research Director has more than 15 years of experience in custom research and consulting and is skilled in taking projects from the proposal to the presentation stage. In addition, In-Stat's experienced, dedicated Primary Research Department works closely with the Director of Custom Research and manages all facets of primary projects, including the recommendation of appropriate methodologies and sampling designs, as well as questionnaire development, project management, and cross-tabulation of the data. In-Stat's Director of Primary Research has 20 years of direct experience.

Methodologies
In-Stat primarily focuses on the use of two methodologies when collecting primary data:

1. Structured telephone interviews
In both business-to-business and consumer research, one of the best ways to collect primary data, particularly among targeted audiences, is by utilizing structured telephone interviews. In-Stat works with clients to develop questionnaires that are clear, concise, and provide meaningful data from qualified respondents. In-Stat is able to obtain quality sample for its projects by leveraging its affiliation with Cahners Business Lists, along with other third party business list owners. The questionnaires are then administered by a trusted, third party vendor with a staff of professionally trained interviewers with years of experience in conducting B-to-B and consumer interviews. In-Stat regularly conducts telephone studies on a variety of topics that range in size from 50 to more than 1,000 completed interviews.

2. Web-based interviews
In recent years, Internet or web-based interviewing has become an accepted and effective method for collecting primary data. In-Stat has the capability to program and host questionnaires that include sophisticated features such as list randomization and rotation, complex branching, as well as customized validation and error checking. A key component of our web-based research capability is our Technology Adoption Panel, a dynamic, online panel of thousands of technology users and decision-makers interested in contributing their opinions and insights about technology usage and technology issues in the workplace. The panel is comprised of a diverse group of people who represent a wide range of company sizes, industries, and areas of expertise. The diversity of the panel allows us to gather information on a variety of topics from many different perspectives. In addition, In-Stat has access to other third party research panels, as well as opt-in e-mail lists from Cahners Business Lists and other list vendors.

Custom and Primary Research Staff

Janet Wise
Director of Primary Research

As Director of Primary Research for In-Stat, Ms. Wise is responsible for managing all facets of primary research data collection for syndicated and custom research projects, as well as consulting on the research design, methodology, and data analysis of projects. Prior to joining In-Stat, Ms. Wise was an Account Executive at Boston Research Group, a full-service market research firm that serves a number of different industries. In her seven years at BRG, she gained extensive experience in market research and consulting and managed numerous large-scale, international projects for a variety of clients, primarily in the high technology area. Ms. Wise graduated from the University of Massachusetts at Amherst with a Bachelor's degree in Psychology.