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By now, many are aware of most of the technical parameters behind the AdvancedTCA. However, getting the engineering specifications dialed in is only the first step on the path of growth for PICMG 3.0. Today, companies are finally shipping finished products to service providers for use in our modern networks. In this crucial next step, there are as many lessons to be learned for business professionals as there were for engineers in the first step. Plus, there is the added facet to be considered about regional differences. For example, why has Asia taken the lead in shipping products? How will the 600mm wide racks in Europe affect chassis sizes? We also need to consider how the AdvancedTCA is useful for both large and small companies, but for different reasons. Lastly, there is still much dialogue to be had on the choice of backplanes, between GigE, InfiniBand, RapidIO, and ASI. So come join us as we explore the diverse world of the AdvancedTCA and examine the business consequences of this miraculous new platform.

AdvancedTCA in Asia	9:00 AM - 10:20 AM
While the AdvancedTCA is a worldwide specification, a lot of its early successes have been in Asia. Given the powerful manufacturing capabilities of the region and the propensity for using standards, the proliferation of AdvancedTCA solutions in Asia is expected to see strong growth. This panel of regional companies will explore what they have done so far and how they plan to maintain their lead.
20-minute break	10:20 AM - 10:40 AM
AdvancedTCA in Europe	10:40 AM - 12:00 PM
When one looks at the AdvancedTCA, there is a lot of room for variations, including the width and, correspondingly, number of slots in the chassis. However, Europe is the only place that has a significant number of frames that could fit a 16-slot chassis. The question is, will we see these wider chassis in Europe, or will the entire market consolidate onto the 14-slot variety that can fit in a 19-inch frame. Additionally, there have been some discussions around creating another sub-specification that is only 300 mm in depth. This panel will discuss how the standards differ in Europe and what course the AdvancedTCA will likely steer in that part of the world.
Break	12:00 PM - 12:30 PM
Lunch Keynotes	12:30 PM - 1:40 PM
20-minute break	1:40 PM - 2:00 PM
The Old Guard Learns New Tricks	2:00 PM - 3:20 PM
Communications equipment, and the companies that make them, have been around for decades. However, in the last two or three years, there has been a shift in the ways that these classic companies go about developing their new applications. In the age of diminished R&D budgets and staff, a better way of creating new platforms is needed, and, for many companies, the AdvancedTCA has answered the call. The members of this panel will discuss how their respective companies have been able to use PICMG standards to enhance their competitive advantage.
20-minute break	3:20 PM - 3:40 PM
AdvancedTCA Helps Level the Field	3:40 PM - 5:00 PM
For years, telecom companies have traditionally preferred to work with a select group of large companies. Now, with the advent of the proven technology behind the AdvancedTCA, smaller companies are able to engage the telecom companies as they never have before. The solid design behind the PICMG's latest standard provides the foundation for companies of any size to make truly compelling products for a much wider base of customers.
10-minute break	5:00 PM - 5:10 PM
The Battle for the Backplane Bulges	5:10 PM - 6:30 PM
Of all the aspects of the AdvancedTCA that are discussed, very often the debate will turn to the backplane. In truth, picking a particular backplane over another is a crucial decision, but for a long time, there was more hyperbole than happenings in this area. Now, for the first time ever, the industry has working products for all of the hottest backplane protocols, finally giving us the opportunity to compare apples to apples instead of pictures of apples. This panel will focus on solutions that can be built today using working silicon to see how they all measure up.

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