The "Audience of One" describes the way in which the modern electronic entertainment industry is shaping up due to the proliferation of services that enable the consumption of content, independent of location. Each individual represents an "Audience of One," and will soon be in position to demand that they have access to their electronic entertainment content in any location, at any time, on any device. The concept of the "Audience of One" describes the many new addressable market segments that are emerging, with a focus on mobile video services. Convenience is becoming as important as the content, and the more delivery systems that enter into the mix, the more options for convenient content usage appear.

This Webinar focused first on mobile video and the changing mobile digital content model, and then how this will influence the evolution of technologies, services and consumer usage models. The resulting changes in the consumer’s digital entertainment lifestyle will have profound implications on the delivery infrastructure as the "where," "when," and "how much" of digital content consumption changes, and “The Audience of One” emerges.

Time will be made at the conclusion of the presentation for a question and answer session with the analysts.

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