Thursday, November 13, 2008
NAB hosts announcements with 100 days until Analog Cut Off
Gerry Kaufhold, Principal Analyst
Phone: 520-363-9752
gkaufhold@reedbusiness.com

Related Links NAB website National Association of Broadcasters DTV Transition website National Telecommunications And Information Administration, US Department of Commerce NTIA converter boxes FCC official DTV Transition website Broadcast Industry consumer information NCTA United State House of Representatives, House Committee on Energy and Commerce United States Senate, Committee on Commerce Science and Transportation Consumer Electronics Association The Consumer Electronics Retailers Coalition (CERC)

My last infoalert, which was about the economy melting down, started out with “Nobody saw this coming.”

On February 17, 2009, all full-power TV stations in the United States will turn off their analog signals. But A LOT of people see this coming and they’ve been working on how to accomplish what’s called the Digital TV Transition since the first digital terrestrial TV stations signed on during November of 1998.

TV stations in the top 30 Designated Market Areas (DMAs) had to be on the air with a Digital Terrestrial TV (DTT) signal during 1999. By 2002, TV stations in most of the 210 DMAs were broadcasting in digital, and as of 2006, over 1600 digital TV stations in the continental US, Alaska, Hawai’i, Puerto Rico, and the Virgin Islands were on the air. Earlier this year, the FCC issued its final listing of the new Radio Frequency (RF) channels the full time DTT signals will occupy.

In-Stat performed an extensive survey in October of 2007 in which we asked consumers to describe their awareness of the DTV Transition.

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