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Corporate Buying of Wireless Services & Equipment - 2007

Based on analysis of 606 completed survey interviews collected in Q1 2007, this study provides detailed analyses of business wireless decision-making and usage. Survey respondents included US & Canadian corporate decision makers representing 4 size of business segments.

Using data from 3 previous years of this study, In-Stat provides year-to-year trends for selected topics

Respondents profile:

  • Knowledgeable regarding the decision-making process for wireless services within the organization

  • Their firms either selected or plan to select a preferred provider of wireless voice services

  • Were involved in selecting providers for company employees

Themes & Trends Analyzed

  • Per-company average voice & data wireless spending

  • Liability for bill payment & trends in corporate liability

  • Primary & secondary wireless providers used

  • Satisfaction & intentions to churn

  • Market share estimates for wireless carriers in the business market

  • Carriers gained or lost ground, by company size, over the past two years

  • Demand for bundled wireline & wireless services.

  • Device choices when selecting wireless providers

  • Demand for wireless data (e.g., wireless e-mail, wireless chat, Location-Based Services (LBS), enterprise applications)

  • How organizations develop & manage wide-area wireless applications

  • Use of managed communications services & wireless integrators

  • Device choices & use, for example wireless phones, PDAs, SmartPhones, wireless WAN PC cards, & the purchase process for these devices

2007 Key Findings & Take Aways

Corporate Liable Plan adoption is accelerating across all size of business
Verizon Wireless selected most frequently as primary provider
Primary users of T-Mobile & Sprint-Nextel report the greatest propensity to churn
In-Stat also supplements this research with data & insights from our Mobile Business research service
Key selection attributes vary significantly by primary service provider…while little variation correlates to company size
Wireless data adoption varies significantly by vertical
The most important SLA attribute sought by respondents is network availability
 Information
Product Number: IN0703892CBWS
Publication Date: August 2007
Number of Pages: 39
Analyst: Charles Gerlach
Price: $10,000 U.S. Dollars
Table of Contents/Tables/Figures
  
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