Premium Internet Video Services To Reach $2.6 Billion By 2009
Despite some tough competition from other sources, video content services will become a leading-edge portion of all premium subscription services offered via the Internet, reports In-Stat (http://www.in-stat.com). By 2009, non-adult video content delivered as subscription or pay-per-download over the Internet will have a worldwide retail value of US$ 2.6 billion, the high-tech market research firm predicts.
The video desires of most consumers will continue to be served by free-to-air broadcast TV, and by pay TV services like Cable TV and Satellite. But a thriving premium video market will develop over the Internet. Really Simple Syndication (RSS), audio podcasting, and upcoming video podcasting initiatives will certainly drive demand for lots more video on the Internet. Apple’s announcement that brings ABC’s Desperate Housewives onto Apple’s iTunes service marks a major turning point for video over the Internet.
A recent report by In-Stat found the following: Companies that provide video content will have multiple opportunities to earn revenues by:
Developing stand-alone Web portals that sell subscriptions directly
Partnering with a few key web portals or search engines and sharing in the revenues
Working with content aggregators to place video offerings into a pool of licensed content
Providing Internet video content to Pay-TV services
Repurposing content and re-routing it to partners in the mobile telephone industry
This Market Alert is drawn from the In-Stat report, Personalization, Protection, Plus Video to Drive Premium Internet Subscription Services (#IN0501898MB), which covers the emerging worldwide market for subscription services that provide video delivered over the Internet. The report provides regional forecasts for subscribers, and revenues, for four categories of stand-alone web portals: Premium ISP services, Sports services, Movie and TV download services, and Other video services that directly sell subscriptions and pay-per-view items. It also presents analysis and forecasts for revenue sharing that will flow from larger premium ISP services to the three other categories.
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Title: Personalization, Protection, Plus Video to Drive Premium Internet Subscription Services
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