Edutainment Toys a Fast Growing Market for Semiconductors
Over the past three years, there has been a sharp escalation in the development and marketing of edutainment toys aimed at toddlers, grade-school children, and more recently, at infants, reports In-Stat (http://www.in-stat.com). The edutainment market is distinguished by innovative uses of existing technology typically found in mainstream consumer electronics products, the high-tech market research firm says. Therefore, semiconductor companies now have an opportunity to leverage existing, portable, multimedia solutions in order to power products found in the price-sensitive edutainment toy market.
Parents have become more focused on enhancing children’s educational experience through play. In fact, In-Stat’s latest primary research shows that 68% of respondents have heard of edutainment toys, while 17% have actually purchased an edutainment toy for a child in their life.
Recent research by In-Stat found the following:
The worldwide market for edutainment toys will reach $7.3 billion by 2011.
Tech savvy Baby Boomers are the primary purchasers of edutainment toys.
Drivers for the edutainment market include lower technology costs and increased shelf space within mass-market retailers.
This Market Alert is drawn from the In-Stat research, Consumer Electronics Industry Will Benefit from Growth in Edutainment Toy Market (#IN0703424ID), which covers the worldwide market for edutainment toys. It includes worldwide forecasts for unit shipments, average sales prices, and revenue for edutainment toys through 2011. It also includes new primary research about consumer knowledge and purchase decisions regarding edutainment toys. Finally, it examines the semiconductor content found in a typical, portable edutainment product on the market today.
This research is part of In-Stat’s Portable & Emerging Consumer products service, which examines emerging markets such as digital radio and GPS devices, and provides coverage for dynamic markets such as handheld gaming devices and portable media players. Supply and demand-side insights are combined to examine these rapidly evolving worldwide markets. The service explores competitors, market shares, shipments, platforms, semiconductors, consumer ownership, buying behavior, and consumer demand.
For additional information about the edutainment toy market, refer to last year’s report titled: Edutainment Toys: Not Just Child’s Play, but a Potential Revenue Opportunity for the Semiconductor Industry
http://www.instat.com/abstract.asp?id=27&SKU=IN0603156ID
More Information on this Research
Title: Consumer Electronics Industry Will Benefit from Growth in Edutainment Toy Market
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