February 3, 2010

Ultra-HD Video and 3D Video on the Horizon

As High-Definition (HD) video has hit its stride worldwide, the TV and film industry are looking ahead to the next new thing.  3D TV and Ultra-HD (UHD) are on the horizon, according to market research firm, In-Stat (http://www.in-stat.com).

3D video is already out of the gate, with growing proliferation of 3D films in theaters. Pay TV operators are in the early stages of deploying 3D TV capability.  Early 3D TVs and 3D Blu-Ray players will ship in 2010.  In-Stat projects worldwide 3D TV shipments will reach 41 million in 2014.  3D Blu-ray player shipments will track closely with 3D TVs.

UHD will take considerably longer to roll out, but has started to garner interest and discussion among long-term planners in the TV, film and technology industries.  In-Stat believes the first UHD broadcasts will start around 2017.  UHD TVs will reach about 5% household penetration in some regional markets in the early 2020s.  Technology companies and equipment manufacturers will need to have solutions available ahead of time to support the long term opportunity.

This Market Alert is drawn from the In-Stat research, The Market Opportunity for Ultra-High Definition Video (#IN0904468MBS), which provides UHD research. It includes:

• Market and industry drivers for UHD service subscribers and viewers.
• Analysis of how the development of different technologies and business models is impacting the market for UHD services.
• An in-depth look at potential UHD service providers.
• Analysis of the emerging Digital Cinema and 3D technologies.
• Assessment of the UHD value chain, including UHD content creation, cinema distribution, broadcast and in-home technologies
• Long-term (15-year) forecasts for worldwide UHDTV households by geographic region.

• Examination of the 3D eco-system: 3D formats, 3D content, consumer interest in 3D, transmitting 3D to the home, and 3D consumer devices.
• Worldwide five-year forecasts for 3D channels, 3D TV set shipments, ASPs, revenues by region, and 3D Blu-ray player shipments through 2014.
• Analysis of 3D standards and formats, and 3D content availability.

To purchase it online, please visit: http://www.instat.com/catalog/mmcatalogue.asp?id=288

Each report is priced at $3,495 (US).

This research is part of In-Stat’s Multimedia Broadband Services service. Broadband and video services are everywhere, but determining which service offerings will be the most successful is a multi-billion dollar question. In-Stat’s MBS research provides a worldwide, comprehensive perspective on the delivery of consumer broadband voice, video, and data services. The service assesses the strengths and weaknesses of each delivery pipe, and provides invaluable data on service enablers and blockers. MBS also examines existing and potential subscribers, competitive business models, industry agendas, and key cross-market combatants.

Related In-Stat research:

US Advanced Advertising

DTV 2009: Declining Costs, Increasing Shipments, and Network Capability

Worldwide Blu-Ray and DVD Player/Recorder Market

Global Interactive Program Guides and Content Discovery

Web-To-TV Video Changes Everything

CDNs and Data Centers to Usurp Video-on-Demand

About In-Stat

In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions.