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Slow Economy
Driving Streaming Media Onto Corporate Networks
SCOTTSDALE, Ariz., August 14, 2001
- The slowing global economy is driving applications for streaming
media onto corporate networks, according to Cahners In-Stat Group
(http://www.instat.com). As
travel budgets are slashed, head counts decrease, and competition
for customer dollars is heightened, corporations will begin to use
their existing networks to keep employees as productive as possible,
using interactive streaming media applications to communicate, train,
motivate and retain both workers and key customers. As a result,
the high-tech market research projects that worldwide revenues for
streaming media services will surpass $5 Billion per year by 2005.
"Companies could choose to build their
own streaming media services, creating on-line training and communications
packages. However, the fastest return on investment is obtained
by utilizing an outside streaming media service provider, who brings
extensive hosting infrastructure, digital asset management capabilities,
and a variety of other services that help companies get the "best
bang for the buck" from this technology," says Gerry
Kaufhold, Principal Analyst
with In-Stat's Multimedia
Broadband Services Group. Two segments of streaming media
service providers will emerge: those that provide focused, vertical
applications that fulfill one or another key part of the solution
and "turn key" service providers who can provide all aspects of
a streaming media solution for businesses.
In-Stat also found that:
- Over 21 thousand corporate facilities
will be on-line with streaming in 2001, and the number grows by
a factor of 10 to more than 225 thousand sites paying fees for
streaming media services in 2005.
- Hughes and other satellite-based
providers are at the top of the food chain for providing streaming
media and content delivery services to large enterprise and medium-sized
business customers.
- Medium sized companies will become
the "sweet spot" for most streaming media service providers during
2003 and beyond. These companies have lots of branch and remote
offices, and are more likely to purchase services than to build
their own systems.
- Medium sized businesses will lead
in number of sites through 2004, and will attain about 27,000
sites paying service fees by 2005.
The report, "Slow
Economy Driving Streaming Onto Corporate Networks" (#MB0107SM)
presents In-Stat's insights and forecasts for the market for streaming
media services for businesses. To purchase this report, or for more
information, please contact Matthew
Woods at 617.630.2139; mwoods@instat.com.
The report price is $2,995 USD.
Cahners In-Stat Group (http://www.instat.com)
covers the full spectrum of digital communications research from
vendor to end-user, providing the analysis and perspective that
allows technology vendors and service providers worldwide to make
more informed business decisions.
In-Stat is a unit of Cahners Business
Information (http://www.cahners.com),
a leading provider of critical information and marketing solutions
to business professionals and a member of the Reed Elsevier plc
group.
For more information,
contact:
Gerry
Kaufhold, Principal Analyst - Multimedia
Broadband
Services
Phone: 520.363.9752
Email: gkaufhold@instat.com
Kirsten Skedd,
Marketing Manager
Phone: 480.609.4534
Email: kskedd@instat.com
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