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Hard Disk
Drives Move into the Consumer Electronics Market: "Pockets of Storage"
Appear in the Home
SCOTTSDALE, Ariz., May 14, 2001
- As today's consumers become familiar with products like personal
video recorders (PVRs), they are also beginning to understand how
the presence of hard disk drive-based storage in the home can enhance
the quality of their audio and video entertainment. According to
Cahners In-Stat Group (http://www.instat.com),
this realization will significantly increase worldwide demand for
consumer electronics products that integrate hard disk drive-based
storage. Examples of products with integrated hard disk drives include
PVRs, digital audio jukeboxes, video game consoles, and even TV
sets. The high-tech market research firm that PVRs would capture
the lion's share of consumer electronic products that integrate
hard disk drives, with total worldwide PVR unit shipments forecasted
to surpass 28 million by 2004.
"The proliferation of consumer products
that offer local, integrated storage highlights a developing trend
in the electronics industry," says Mike
Paxton, Senior Analyst with In-Stat's Converging Markets & Technologies
Group. "'Pockets of storage' are beginning to appear throughout
the home in response to several factors. One of the most important
of these factors is that satellite and cable TV operators sense
great revenue potential in interactive applications that offer integrated
local storage."
In-Stat found that while supplying
hard drives to the PC industry is still the primary market for hard
disk drive manufacturers, many of these manufacturers are embracing
the opportunity to introduce products into a new market segment
that exhibits excellent long-term growth potential. While consumer
electronic devices will account for less than 2 % of total hard
disk drive shipments in 2001, In-Stat forecasts that the percentage
will rise to 12% by 2004.
In-Stat has also found that:
- Annual unit shipments for digital
audio jukeboxes with integrated hard disk drives are forecasted
to exceed 400,000 by 2003.
- Worldwide PVR product revenues will
reach $8. 9 billion in 2004.
- DBS service providers like DirecTV
and EchoStar are increasing the percentage of the PVR installed
base by rapidly deploying DBS set top boxes with integrated PVR
capabilities. By the end of this year, In-Stat expects DBS set
top boxes to account for 80% of worldwide PVR unit shipments.
The report, Hard
Disk Drives Move Beyond the PC: Pockets of Storage Emerge in the
Home (#MM0107ST), examines the increase in local storage-based
products and discusses why it is occurring. The report identifies
key product segments and profiles the activities of leading consumer
electronics and hard disk drive manufacturers. The report also provides
updated worldwide unit shipment and revenue forecasts for PVRs (by
type) and digital audio jukeboxes, plus unit shipment forecasts
for digital and analog TV sets with integrated hard disk drives.
To purchase this report, or for more information, please contact
Matthew Woods at 617.630.2139;
mwoods@instat.com. The report
price is USD $2,495.
Cahners In-Stat Group (http://www.instat.com)
covers the full spectrum of digital communications research from
vendor to end-user, providing the analysis and perspective that
allows technology vendors and service providers worldwide to make
more informed business decisions.
For more information,
contact:
Mike
Paxton,
Senior Analyst - Multimedia
Phone: 480.483.4462
Email: mpaxton@instat.com
Kirsten Skedd,
Marketing Manager
Phone: 480.609.4534
Email: kskedd@instat.com
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