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Consumers
and Businesses Express Heightened Interest in Bluetooth
SCOTTSDALE, Ariz., September 19,
2001 - In comparison to last year, familiarity of and interest
in the benefits of Bluetooth are on the rise among consumers according
to Cahners In-Stat Group. In a recent survey of over 1,000 consumers,
the research firm finds that almost double the amount of consumer
respondents were extremely to somewhat familiar with Bluetooth than
were the previous year. In a first-time survey of approximately
400 SOHO, small, middle and enterprise companies, interest in the
emerging technology was also strong.
"Last year, there was still much evangelizing
that needed to be done in order to educate consumers about Bluetooth
technology," says Joyce
Putscher, a Director at In-Stat.
"The survey results show definite headway is being made. To a consumer,
the product must offer compelling benefits like making a process
quicker, easier, and/or more flexible. Once informed of Bluetooth
benefits, consumers are very interested as proved by our survey
responses." Bluetooth-enabled equipment shipments will soar to 955
million units by 2005, a 360% five-year compound annual growth rate
(CAGR).
In-Stat has also found:
- Finance/banking, insurance, real
estate, health, education, business services, entertainment, high-tech
and manufacturing firms may be early adopters of Bluetooth technology,
with plans to deploy within the next 6 to 24 months.
- The majority of consumers are willing
to pay up to $25 to add Bluetooth benefits to products, such as
wireless Internet access and location-based information.
The report, "2001
Bluetooth Survey: Consumers vs. Enterprise" (#MM0111BW),
analyzes the changes in results from In-Stat's 2000 consumer survey
to this year's. In addition to measuring consumer familiarity of
Bluetooth and interest in its benefits, the report covers respondents'
interests in accessing the Internet and obtaining location-based
information via Bluetooth and how much they are willing to pay for
added benefits of Bluetooth. Bluetooth-related questions within
a network infrastructure are also included. These questions were
devised to find out if these companies currently use any Bluetooth
solutions, if they plan to deploy any Bluetooth solutions, and if
not, why not. Resulting answers are correlated to the size of business
and business type. To purchase this report or for more information,
please contact Matthew Woods
at 617.630.2139; mwoods@instat.com.
The report price is $2,495 USD.
Cahners In-Stat Group (http://www.instat.com)
covers the full spectrum of digital communications research from
vendor to end-user, providing the analysis and perspective that
allows technology vendors and service providers worldwide to make
more informed business decisions.
In-Stat is a unit of Cahners Business
Information (http://www.cahners.com),
a leading provider of critical information and marketing solutions
to business professionals and a member of the Reed Elsevier plc
group.
For more information,
contact:
Joyce
Putscher, Director - Consumer & Convergence
Phone: 480.483.4475
Email: jputscher@instat.com
Kirsten Skedd,
Marketing Manager
Phone: 480.609.4534
Email: kskedd@instat.com
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