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"Always On"
Broadband Drives Demand for Consumer Internet Security: Firewall
Sales Lead Growth
SCOTTSDALE, Ariz., July 10, 2001
- The need for intrusion protection against unapproved PC and network
access, as well as a greater need for virus and privacy protection,
will fuel end user demand for broadband Internet security products
for the home over the next few years, according to Cahners In-Stat
Group (http://www.instat.com).
The high-tech market research firm projects that, driven, in large
part, by strong sales in the firewall category, the consumer broadband
security market will grow from $74 million in 2000 to over $800
million by the end of 2005.
"Consumers today are just now beginning
to accept the benefits of always-on, high-speed Internet access
as availability of these services reach beyond the initial adopters,"
Says Jaclynn
Bumback, Research Analyst
for In-Stat's Enterprise and Residential Communications group. In-Stat
sites that as service providers make these services widely available
and consumers subscribe at impressive numbers, the realization that
some level of baseline security is needed is only beginning to sink
in for most consumers.
Based on a survey of over 1000 U.S.
households, In-Stat found that of those consumers who do have a
broadband connection today, 50% are without any form of intrusion
protection such as a basic software or hardware firewall. "As broadband
penetration approaches critical mass, the fact that half of these
consumers are still fully exposed to the dangers of always-on Internet
connectivity is amazing," Says Mike
Wolf, Director of Enterprise and Residential Communications
at In-Stat. "In time, we believe that intrusion protection will
become a requirement as consumers become better educated about the
need for Internet security."
In-Stat has also found that:
- The largest category of units shipped
from 2000 to 2005 will remain software-based firewalls. These
products have proven popular due to their low cost (many can be
downloaded free over the Internet) and wide availability.
- The overall higher Average Selling
Prices for hardware firewalls will result in a much larger overall
market for hardware firewalls. The average price for a hardware
firewall in 2000 was $177, compared with just $19 for a software-based
firewall. By 2005 prices on hardware firewalls will have dropped
significantly, but the price differential will still be considerable.
The report, "Safe
and Sound: Consumer Broadband Security Market", (#RC0107HN),
covers the technologies and trends driving the consumer Internet
security market. Forecasts for firewalls, anti-virus protection,
and privacy/content filtering products are provided through 2005,
as well as profiles of the major players. To purchase this report,
or for more information, please contact Courtney
McEuen at 916-984-1179; cmceuen@instat.com.
The report price is $2,995 USD.
Cahners In-Stat Group (http://www.instat.com)
covers the full spectrum of digital communications research from
vendor to end-user, providing the analysis and perspective that
allows technology vendors and service providers worldwide to make
more informed business decisions.
In-Stat is a unit of Cahners Business
Information (http://www.cahners.com),
a leading provider of critical information and marketing solutions
to business professionals and a member of the Reed Elsevier plc
group.
For more information,
contact:
Jaclynn
Bumback, Research Analyst - Enterprise and Residential Communications
Phone: 480.609.4509
Email: jbumback@instat.com
Kirsten Skedd,
Marketing Manager
Phone: 480.609.4534
Email: kskedd@instat.com
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