For more information, contact:

Elaine Potter, Marketing Coordinator
Phone: 480-483-4441; Email: epotter@reedbusiness.com

NAND Flash End-Market Will More Than Triple From 2004-2009

SCOTTSDALE, Ariz., April 5, 2005 - The NAND Flash market, as measured in the value of shipments in end products, will more than triple from $5 billion in 2004 to $18 billion in 2009, reports In-Stat (http://www.in-stat.com). The vast majority of NAND chips are used in memory cards or USB memory where most end customers are interested in two things - storage capacity and price, the high-tech research firm says. The heavy reliance on the add-on card market makes NAND Flash a consumer-driven product with price sensitivity, but it also presents an opportunity for differentiation through perceived consumer value. “Understanding the NAND Flash marketing is all about maintaining a good grasp of the Flash card market and the applications driving its demand,” says Frank Dickson, a Senior Director with In-Stat. “By 2009, the Flash card market will approach US$12 Billion.”

A recent report by In-Stat found the following:

• Digital cameras, USB memory, the growing digital music player (MP3) market, and the promise of a large mobile phone market will continue to dominate the non-Flash card based demand, with USB memory being the largest of the group with revenues of a little over $2 Billion in 2005.
  
• The shift from NOR to NAND has changed the Flash competitive landscape. Samsung has become a pivotal player, having overtaken Intel for the number one position in the combined NAND-plus-NOR Flash market. It must be noted, however, that Intel does not manufacture NAND Flash, where Samsung manufactures both kinds of Flash.
  
• Between 1999 and 2004, the Asia Pacific share of the NAND flash market has nearly doubled from 24.9% to 46.8%.

Recent In-Stat research, Applications Markets for the Growing NAND Flash Mob (#IN0502461SI), forecasts the worldwide NAND Flash market by unit shipments, shipments in dollars, consumption by applications/end use markets, and regional purchase patterns. It also includes analysis of market and vendor trends.

For more information, contact:

Frank Dickson, Senior Director - Semiconductor Research
Phone: 480-483-4467
Email: fdickson@reedbusiness.com

Elaine Potter, Marketing Coordinator
Phone: 480-483-4441
Email: epotter@reedbusiness.com

About In-Stat

In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology and semiconductor vendors, infrastructure and device manufacturers, service providers and media companies worldwide rely on partnerships with In-Stat’s tenured, experienced staff and on our in-depth market intelligence to support critical business, product and technology decisions.

In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.