Broadband-Enabled Hotels to More Than Triple by 2009
SCOTTSDALE, Ariz., October 12, 2005 -
Worldwide, the ranks of broadband-enabled hotels will grow from 14,300 properties in 2004 to nearly 54,000 properties in 2009, reports In-Stat (http://www.in-stat.com). Broadband services have penetrated North America limited service properties at a much more rapid pace than expected, and that region will continue to see growth over the next few years, the high-tech market research firm says. This forecast represents properties that offer broadband access in the guestroom, rather than only in the business center, lobby areas, or meeting rooms.
“Growth in the next few years will focus on two and three star properties in North America, as well as increased deployment in Europe and Asia Pacific,” says Amy Cravens, In-Stat analyst. “In previously deployed hotels, broadband will be pushed into new areas and new applications.”
A recent report by In-Stat found the following:
North America is currently the largest region for hotel broadband, representing approximately two-thirds of total properties connected.
In terms of total market, defined as all travel accommodations worldwide, broadband will have only penetrated 3.4 percent in 2004, growing to 11.4 percent in 2009.
Acquisitions will continue to change the provider landscape.
Recent In-Stat research, Battling for Broadband: Broadband in the Hospitality Industry (#IN0502197MU), covers the market for broadband service in the hotel industry, with a focus on properties that provide the service to guestrooms. It includes analysis of market drivers and barriers, emerging applications, and provider strategies. Results of a user survey and forecasts for market penetration, equipment revenue, usage rates, and potential revenue are also provided.
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