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For more information, contact:

Cheryl Cadden, Marketing Coordinator
Phone: 480-609-4540; Email: cheryl.cadden@reedbusiness.com

 Mobile Devices 

Camera Phone Demand Soon to Peak; Low Picture Resolution and Other Factors Fail to Meet Users Expectations

SCOTTSDALE, Ariz., February 8, 2006 - Phones with the ability to take images, both still and video, have captured about 40% of the wireless phone market, reports In-Stat (http://www.in-stat.com). Despite the products’ popularity, many camera phone users want higher resolution, the ability to use storage media, and many of the state-of-the-art features found in modern digital cameras, the high-tech market research firm says.

“These desires, plus the fact that many users already have a high-resolution digital camera, lead In-Stat to forecast that the North American market for camera and camcorder phones will peak in 2007,” says Bill Hughes, In-Stat analyst.

In a companion report, In-Stat also found that dissatisfaction with picture quality is only one factor that is severely limiting sending or printing camera phone images.

A recent report by In-Stat found the following:

  • The vast majority of users in the survey also use a high-resolution digital camera in addition to their camera phones. Only 3% of the respondents use their phone as their only digital camera.
  • Most survey respondents indicated that they take fewer than 10 pictures with their camera phone each month.
  • Fewer than 2% of respondents say they will consider a camera phone with less than 1 megapixel, while more than 50% say they would only consider a handset with more than 2 megapixels of resolution.

Recent In-Stat research, Multi-Megapixel Camera and Camcorder Phones—The End of the Beginning (#IN0502113WH), covers the market for wireless camera and camcorder phones. It contains forecasts for camera and camcorder phone shipments and revenues in North America through 2010. It also includes results of an In-Stat consumer survey of wireless phone users on their use of and preferences regarding wireless camera and camcorder phones. A companion report, “Mobile Imaging Services: Focusing on the User Experience” (#IN0502053MCD), finds that people buy camera phones with high hopes for sharing and printing pictures but are thwarted by a number of factors. The report also identifies key players in the mobile imaging ecosystem and forecasts mobile imaging revenues through 2010.

For more information, contact:

Bill Hughes, Principal Analyst
Phone: 425 450-9917
Email: bill.hughes@reedbusiness.com

Cheryl Cadden, Marketing Coordinator
Phone: 480-609-4540
Email: cheryl.cadden@reedbusiness.com

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In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions.







 
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