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Cheryl Cadden, Marketing Coordinator
Phone: 480-609-4540; Email: cheryl.cadden@reedbusiness.com

 Multimedia & Interface Technologies 

Bluetooth Chips Get Big Boost From Mobile Phone Market

SCOTTSDALE, Ariz., July 12, 2006 - Fueled by the rapid uptake of Bluetooth in mobile phones, Bluetooth chip shipments have been on the rise, reports In-Stat (http://www.in-stat.com). The rising Bluetooth chip shipments have had a cascading effect, leading to falling chip prices.  This has led in turn to greater Bluetooth penetration of mobile phones and the emergence of Bluetooth in other product segments.

“The primary driver for Bluetooth handsets is the desire to connect to Bluetooth mono headsets, nearly 33 million of which shipped in 2005,” says Brian O’Rourke, In-Stat analyst. “This figure is expected to increase to over 55 million in 2006.”

Recent research by In-Stat found the following:

  • GSM phones have adopted Bluetooth most rapidly, with one-third of GSM handsets in 2005 shipping with Bluetooth.
  • European and Japanese automakers made Bluetooth capability available in a greater variety of higher-end cars in 2005.
  • According to results from In-Stat’s 2006 Residential Technology Survey, 50% of average US consumers claimed to be “Extremely Familiar” with Bluetooth technology, compared to a mere 2% of respondents in a 2005 survey.

Recent In-Stat research, Bluetooth 2006: Mobile Phones & Headsets Driving the Market to New Heights (#IN0602965MI), covers the worldwide market for Bluetooth ICs and applications. It includes forecasts for numerous Bluetooth-enabled products, and unit, revenue, and ASP forecasts by Bluetooth type through 2010. It also analyzes Bluetooth standards and other competitive issues including comparisons with competing technologies.

This research is part of In-Stat’s Multimedia & Interface Technologies Service, which identifies and forecasts key interface technologies and multimedia semiconductors. It examines competitors, industry agendas, market shares, technology platforms, semiconductor technology and shipments. Technology penetration within a myriad of end equipment markets is explored. Supply and demand-side insights are combined to examine these dynamic, evolving technologies.

In related research, In-Stat found that prospective Ultrawideband (UWB) silicon manufacturers will begin shipping UWB chipsets in 2H06 and shipments are expected to ramp up with a total of 289 million chipsets shipping in the year 2010. PCs will be the initial and largest volume market for UWB wireless chipsets, with PC vendors shipping over 125 million desktop and laptop PCs with UWB capability by 2010. For more information, please see http://www.instat.com/abstract.asp?id=99&SKU=IN0601964RC

For more information, contact:

Brian O'Rourke, Senior Analyst
Phone: 480-609-4527
Email: borourke@reedbusiness.com

Cheryl Cadden, Marketing Coordinator
Phone: 480-609-4540
Email: cheryl.cadden@reedbusiness.com

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About In-Stat

In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology and semiconductor vendors, infrastructure and device manufacturers, service providers and media companies worldwide rely on partnerships with In-Stat’s tenured, experienced staff and on our in-depth market intelligence to support critical business, product and technology decisions.

In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.








 
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