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Elaine Potter, Marketing Coordinator
Phone: 480-483-4441; Email: epotter@reedbusiness.com

 Multimedia Entertainment Equipment 

Vista Will Give PC-TV Tuner Market a Boost

SCOTTSDALE, Ariz., May 7, 2007 - Several factors, including initiatives by Microsoft, are stimulating the growth of PC-TV tuners, and will drive fast growth in this market, reports In-Stat (http://www.in-stat.com). The introduction of Microsoft Vista is likely to give a boost to the PC-TV tuner market, the high-tech market research firm says. Microsoft has been encouraging PC-TV tuner vendors to centralize their drivers through the Windows Update program.

“The most common PC-TV tuner will enable digital terrestrial television reception and be integrated in with the PC as part of a Microsoft Vista bundle,” says Chris Kissel, In-Stat analyst. “However, hybrid USB TV tuners, PC-TV tuners for free-to-air satellite TV services, and pay-TV capable tuners will have significant market shares.”

Recent research by In-Stat found the following:

  • By 2011, In-Stat anticipates that 50.8 million PC-TV tuners will be sold worldwide.
  • In 2011, PC-TV tuners will represent $3.1 billion in revenues worldwide.
  • For 2011, 36.9% of all PC-TV Tuner revenues will come from end-users in Europe and 31.9% will come from end-users in Asia.

Recent In-Stat research, PC-TV Tuners, Coming to a PC Near You (#IN0703109ME), covers the worldwide market for PC TV tuners. It includes forecasts of retail value of PC tuner products sold and units sold, including regional breakouts and breakouts by tuner type, through 2011. It also provides analysis of market drivers and barriers by region, including the various technologies available.

In-Stat’s Gerry Kaufhold will be presenting excerpts from this research at: WinHEC 2007: http://www.microsoft.com/whdc/winhec/ (May 17th in Los Angeles, CA).

For more information on this research or to purchase it online, please visit: http://www.instat.com/catalog/mmcatalogue.asp?id=162 or contact a sales representative: Eastern North America: Tina Sheltra, 480.609.4531; tina.sheltra@reedbusiness.com Western North America: Erin McKeighan, 480.609.4551; emckeighan@reedbusiness.com Outside of North America: http://www.instat.com/sales.asp

The price is $2,995 (US).

This research is part of In-Stat’s Multimedia Entertainment Equipment Service, which identifies and forecasts key multimedia system-level entertainment markets. Consumer perspectives, ownership, buying behavior, interests, and product demands are examined. Manufacturer perspectives, competitors, business models, market shares of key suppliers, industry agendas, shipments of consumer entertainment equipment are analyzed, and the interactions and dependencies between interrelated markets are identified. Underlying product technologies, features and platforms are included, including the semiconductor content and bill of materials.

Consumers will not just be using their PCs for remote television viewing. For a better understanding of the Mobile TV market, please see: Mobile TV Broadcasts: Coming Soon to a Cell Phone Near You!

For more information, contact:

Chris Kissel, Semiconductor Research Analyst
Phone: 480-609-4543
Email: ckissel@reedbusiness.com

Elaine Potter, Marketing Coordinator
Phone: 480-483-4441
Email: epotter@reedbusiness.com

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About In-Stat

In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology and semiconductor vendors, infrastructure and device manufacturers, service providers and media companies worldwide rely on partnerships with In-Stat’s tenured, experienced staff and on our in-depth market intelligence to support critical business, product and technology decisions.

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