SCOTTSDALE, Ariz., November 19, 2007 -
Europe is leading the world in the fast-growing digital terrestrial platform (DTT), though other regions are gaining momentum, reports In-Stat (http://www.in-stat.com). With analog shutoffs (ASOs) approaching in North America and Western Europe, strong drivers for digital terrestrial set top boxes are on the horizon as consumers transition from analog to digital.
While other regions are further behind the digital curve, actions are being taken to expand digital services; whether it is formally adopting a standard (e.g. Honduras and ATSC) or anticipating DTT launches (e.g. Brazil), digital is becoming a global change.
Recent research by In-Stat found the following:
Total unit shipments of digital terrestrial set top boxes will eclipse 47 million in 2011.
US converter boxes will hit the market in 2008.
Revenue will have a more subdued compound annual growth rate (18.2%) than unit sales growth, in large part, due to decreasing set top box prices.
Recent In-Stat research, World Report on Digital Terrestrial Set Top Boxes (#IN0703455ME), covers the global digital terrestrial television (DTT) set top box (STB) market. Five year unit sales and revenue forecasts from 2006 to 2011, for both standard- and high-definition (SD/HD) STBs are included. The research explores the European, North American, Asia/Pacific, and ROW (Latin America and MEA) regions—with country-specific analysis in the larger markets.
This research is part of In-Stat’s Multimedia Entertainment Equipment service, which identifies and forecasts key multimedia system-level entertainment markets. Consumer perspectives, ownership, buying behavior, interests, and product demands are examined. Manufacturer perspectives, competitors, business models, market shares of key suppliers, industry agendas that emphasize operator and/or government agendas, and consumer entertainment equipment shipments are analyzed, and the interactions and dependencies between interrelated markets are identified. Underlying product technologies, features and platforms are included, including semiconductor content and bill of materials.
Sign up to receive email Market Alerts on this, and related topic
About In-Stat
In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions.
