‘Mobile Video’ Increasingly Includes ‘Internet Video’ but Mobile Operators Can Fulfill Current Needs
SCOTTSDALE, Ariz., August 5, 2008 -
In the past year, two forces have emerged to radically change the definition of “mobile video,” reports In-Stat (http://www.in-stat.com). First, Internet delivery of user-generated and professionally produced content is moving viewers from their living rooms to their computers, the high-tech market research firm says. Second, high-quality mobile devices that use wireless networks (such as Apple's Wi-Fi iPhone and iPod Touch) are improving mobile access to the Internet in general. As a result, “Internet video” increasingly means “mobile video.”
In-Stat identified two potential models for mobile TV viewing: “waiting room” and “leisure time” with very different requirements. David Chamberlain, In-Stat analyst, points out, “Personal devices such as cellphones and personal media players are preferred for the waiting room scenario. However, if there is more time available, survey respondents preferred larger screens on products such mobile Internet devices or ultra-mobile PCs”
Recent research by In-Stat found the following:
Mobile operators offering both 3G and out-of-band video content (such as MediaFLO, DVB-H or 1-Seg) have the near-term advantage fulfilling both leisure time and waiting room usage models.
Over half of the respondents to an In-Stat US consumer survey reported watching Internet video in the previous 30 days.
There is a strong preference for full-length shows rather than selected highlights tailored for mobile viewing.
US survey respondents prefer monthly subscription fees to the purchase of video devices.
Recent In-Stat research, US Consumers Weigh In on Mobile Video Content Choices (#IN0804023CM), covers the US market for mobile video. It provides analysis of a US consumer survey about mobile video. Data and analysis about how consumers perceive mobile video and their attitudes about different types of mobile video service are included.
This research is part of In-Stat’s Mobile Video service. The Mobile TV market is one of the most significant business opportunities in the entire video space. The In-Stat Mobile Video service provides comprehensive analysis of the entire value chain including transmission infrastructure, middleware, applications, and especially the key-to-user-experience – subscriber devices. The service covers global mobile broadcast standards, current and expected deployment, and consumer attitudes. The service is designed to provide market guidance for companies throughout the mobile TV ecosystem, including infrastructure and applications developers, as well as broadcasters and mobile carriers who provide mobile video services to consumers.
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About In-Stat
In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions.
