Mobile Application Store Users to Quadruple in Five Years, Opening New Opportunities for Marketers
SCOTTSDALE, Ariz., March 24, 2009 -
Marketers and advertisers have a new way to reach mobile audiences, courtesy of yet another emerging market trend credited to the iPhone. Apple’s debut of the iPhone Apps store has provided a platform for branded applications. Recent research from In-Stat http://www.in-stat.com forecasts more than 100 million apps store compatible mobile phones from multiple manufacturers will be shipping within five years.
“With greater capabilities in both running native applications and viewing ‘real Internet’ websites, smartphones have increased usage and user expectations for mobile content”, says David Chamberlain, In-Stat analyst. “Along with the expanding handset base, users are downloading more applications. Reach for marketing applications is growing rapidly and those applications can provide prolonged engagement with the user and keep the advertiser’s brand in focus.”
Recent research by In-Stat found the following:
Smartphones having a strong app store orientation will reach 30% of the global smartphone market by 2013, approaching nearly 100 million units.
Survey respondents show iPhone users are by far the most active apps store users, significantly outpacing users of Blackberry, Palm OS or Windows Mobile phones.
Application marketing, like all new advertising media, lacks consistent, accepted analytics many advertisers are accustomed to.
This research is part of In-Stat’s Mobile Applications & Services service, which examines the consumer demand, usage models, and business models around current and future applications for mobile devices. The service also examines the changing dynamics of the mobile software stack, including the operating systems (OS), user interfaces (UI), internet browsers, and native, remote, and hybrid applications.
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In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology and semiconductor vendors, infrastructure and device manufacturers, service providers and media companies worldwide rely on partnerships with In-Stat’s tenured, experienced staff and on our in-depth market intelligence to support critical business, product and technology decisions.
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