Web-to-TV Video Streaming Services Will Drive Nearly $3 Billion in Revenue by 2013
SCOTTSDALE, Ariz., May 4, 2009 -
The under-35 adult population in the US has already adopted Web-to-TV video capability, reports In-Stat http://www.in-stat.com. Over 40% of young adult US households view Internet video on the TV at least once per month. Revenue from Web-to-TV streaming services will grow to $2.9 billion in 2013.
“Once Web-to-TV video becomes simple and convenient, mass consumer adoption will follow quite rapidly,” says Keith Nissen, In-Stat analyst. “Our primary research shows that users want a variety of their consumer devices to enable a web-to-TV video experience.”
Recent research by In-Stat found the following:
Within five years, the number of US broadband households viewing Web-to-TV content will grow to 24 million.
Already, 29% of US 25 to 34 year olds with game consoles use the devices to watch streaming video off the Internet.
In five years, there will be 7.4 million US broadband households that use media center PCs for streaming Web-to-TV content.
TV networks and pay TV operators currently view online TV as additive to pay TV services, but Web-to-TV will ultimately force a complete restructuring of today’s video services.
Video content will be optimized for broadcast or Web-to-TV based on content type.
This research is part of In-Stat’s Consumer Media & Content service. “Content is King,” but consumers clearly have preferences about the value of content and services, as well as what devices they use. Technology advances in digital rights management (DRM), internet TV, and cross media programming offer content producers new channels for distribution, but pose major disruptions to existing pay TV and mobile service provider business models. Consumer Media & Content (CMC) provides critical insights into how cutting edge technology, combined with new content delivery methods and consumer preferences, will influence the market for digital entertainment.
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In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology and semiconductor vendors, infrastructure and device manufacturers, service providers and media companies worldwide rely on partnerships with In-Stat’s tenured, experienced staff and on our in-depth market intelligence to support critical business, product and technology decisions.
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