Personal Navigation Devices Battle GPS-Enabled Handset Challenge
SCOTTSDALE, Ariz., October 12, 2009 -
The personal navigation device (PND) market is showing signs of maturity as price points decline sharply, consolidation occurs, and shipment growth slows, reports In-Stat http://www.in-stat.com. In addition, the increasing competition from GPS-enabled mobile phones represents the most significant threat the PND market will face. Nevertheless, stand-alone PND sales will continue to grow over the next five years, albeit at an anemic rate.
“Drivers for continued PND market growth include average selling price declines, automobile manufacturers’ desire to offer more affordable navigation options, and the potential growth anticipated from connected PNDs,” says Stephanie Ethier, In-Stat analyst. “Connected PNDs, like the recently announced Garmin nuvi 1690, can connect to the Internet and receive dynamic information such as flight updates, gas prices, and local weather. These expensive models may be a tough sell in the current struggling economy, however.”
Recent research by In-Stat found the following:
Worldwide unit shipments for PNDs will reach approximately 56 million units in 2012.
The total silicon opportunity for PNDs will pass $1 billion in 2010, before starting to decline. Processors will be the largest semiconductor segment, followed by DRAM and NAND memory.
Among the semiconductor competitors in this market are Broadcom, Cambridge Silicon Radio (CSR) & SiRF Technology, Inc., GloNav/NXP/STMicroelectronics/Ericsson, Infineon, Qualcomm, Samsung Electronics, and STMicroelectronics.
GPS-enabled mobile phone shipments will nearly triple by 2013, compared with 2009.
Forecasts of PND unit shipments by region, annual revenue, bill of materials, average selling prices, and total available market for silicon and non-silicon for all PNDs through 2013.
Profiles of manufacturers: Garmin, Magellan, TomTom, and LG.
Profiles of component suppliers: Broadcom, Cambridge Silicon Radio (CSR) & SiRF Technology, Inc., GloNav/NXP/STMicroelectronics/Ericsson, Infineon, Qualcomm, Samsung Electronics, and STMicroelectronics.
For a free sample of the report and more information, please contact a sales representative:
http://www.instat.com/sales.asp
This research is part of In-Stat’s Portable Entertainment Devices service, which provides comprehensive analysis of the market for the hottest portable consumer electronic devices, such as portable media players, handheld gaming consoles, and personal navigation devices, and coverage of emerging devices, such as electronic books, digital radio, and electronic edutainment toys. The service also provides insight into the technologies, consumer requirements, and business models driving current and future demand.
Sign up to receive email Market Alerts on this, and related topic
About In-Stat
In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology and semiconductor vendors, infrastructure and device manufacturers, service providers and media companies worldwide rely on partnerships with In-Stat’s tenured, experienced staff and on our in-depth market intelligence to support critical business, product and technology decisions.
In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.
