Size and Growth of Smartphone Market Will Exceed Laptop Market for Next Five Years
SCOTTSDALE, Ariz., November 13, 2007 -
Smartphone OS-based phones will grow at more than a 30% compound annual growth rate for the next five years globally, taking an increasing share of the overall phone market that is otherwise growing in single digits, reports In-Stat (http://www.in-stat.com). The unit volume of smartphones globally also exceeds the unit sales for laptops.
Users are experiencing significant value from their smartphones, the high-tech market research firm says. As a result they are downloading more applications and generating higher usage as measured by average revenue per user (ARPU) for wireless carriers. “Because of the value users are finding, organizations are slowly taking ownership of smartphones and data applications used for business purposes,” says Bill Hughes, In-Stat analyst. “Rather than having overcomplicated reimbursement plans, more organizations are finding it more expedient and economical to treat wireless voice and data services as a business expense when they use smartphones.”
Recent research by In-Stat found the following:
All Smartphone OSs (other than the Palm OS) will grow at double digits over the next five years.
A smartphone user that travels has twice the ARPU of a typical feature phone user.
Smartphone use will grow mostly from use as a laptop replacement, and as a tool to help manufacturers develop feature phones.
Recent In-Stat research, Smartphones 2007: The ARPU Generation Machine (#IN0703823WH), covers the worldwide market for smartphones. It provides forecasts for smartphone sales by type through 2011. It also includes analysis of smartphone OSs, manufacturers, and their ecosystems. Extensive analysis of the worldwide market is provided including discussion of market drivers and barriers. Analysis of characteristics and behaviors of US smartphone users is included.
This research is part of In-Stat’s Worldwide Mobile Devices service, which provides comprehensive analysis of the worldwide market for cellular phones. In addition to reporting on current and historical worldwide handset sales, this service defines major industry trends and forecasts trends and sales volumes. This is accomplished by analyzing the component trends, major phone categories, infrastructure developments that affect devices, and extensive end-user primary research.
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In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology and semiconductor vendors, infrastructure and device manufacturers, service providers and media companies worldwide rely on partnerships with In-Stat’s tenured, experienced staff and on our in-depth market intelligence to support critical business, product and technology decisions.
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