Mobile Data Implementations to Slow in 2008. Wireless Business Plans too Aggressive
SCOTTSDALE, Ariz., January 15, 2008 -
Growth in revenue for mobile business applications will be close to 50% between 2006 and 2007, and then slow to 44% from 2007 to 2008, reports In-Stat (http://www.in-stat.com). These strong growth projections are good news for the wireless industry, but may be lower than some may be planning on based upon the literal reading of end-user survey data, the high-tech market research firm says. That’s because there is a widening gap between what decision-makers expect that they will do and what they actually implement.
“As business users approach saturation for horizontal mobile data applications, most of the growth potential remains for vertical market applications,” says Bill Hughes, In-Stat analyst. “These require more planning and time to implement. The result is that many within the wireless industry may have overoptimistic forecasts.”
Recent research by In-Stat found the following:
The penetration of at least one mobile data application among firms increased from 75% to 94% in 2007.
Smartphone use among US business users increased 34% between 2006 and 2007.
Four horizontal applications, wireless email, wireless Internet access, wireless instant messaging, and personal information management (PIM), have the highest penetration because they are easier to implement than the vertical market applications.
Recent In-Stat research, Wireless Data in the US Enterprise 2007: Avoiding a CDPD Reprise (#IN0803741MBM), covers the US market for mobile business data. It provides forecasts for mobile data applications in the US through 2011. It also contains results from a 2007 survey of US businesses regarding mobile data applications and analysis of the climate for mobile data among US businesses.
This research is part of In-Stat’s Mobile Business service, which covers US business demand for wireless services with an emphasis on mobile data devices and services. The service features annual surveys of more than 5,000 decision makers and mobile users, which provides clients with unprecedented, fact-based decision support research on demand for Smartphones, data applications, and mobility trends.
This report complements the findings of the earlier In-Stat report, Smartphones 2007: The ARPU Generation Machine. This report looks at the global adoption of smartphones along with a focus on the usage of smartphones in the US. The smartphone report is consistent with the findings that mobile data applications are growing for horizontal applications.
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In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology and semiconductor vendors, infrastructure and device manufacturers, service providers and media companies worldwide rely on partnerships with In-Stat’s tenured, experienced staff and on our in-depth market intelligence to support critical business, product and technology decisions.
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