iPhone and Android Build Momentum For Major Change In Wireless Industry
SCOTTSDALE, Ariz., July 15, 2008 -
Recent efforts by Apple (the iPhone) and Google (Android) to reshape the wireless industry have created a groundswell of support that will ultimately help mobile operators and handset vendors, reports In-Stat http://www.in-stat.com . The current telco-centered approach to developing Internet mobile applications has created an ecosystem for application developers that is complex, fragmented, difficult to enter, and offers a high risk of failure, the high-tech market research firm says.
“The mobile operator-centric WAP-based ecosystem for applications has been challenged, unsuccessfully before,” says Bill Hughes, In-Stat analyst. “It has taken the innovative design of Apple Computers and the financial power of Google to push the juggernaut off its course and more into harmony with the wishes of mobile customers.”
Recent research by In-Stat found the following:
Apple’s iPhone had ambitions to change the wireless industry. Now it looks like it will mostly sell a large number of very exciting phones.
Google’s Android Project will kick-start location-aware advertising by enabling the benefits of mobile Linux—if it can create a good revenue sharing model for its wireless operator partners.
Google will hedge its Android bet by working with others for location-aware searches, including Apple’s iPhone.
Recent In-Stat research, The iPhone and gPhone: Shaking Up the Wireless World (#IN0804043WH), covers the market for iPhones and gPhones. It looks at the recent developments of Apple’s and Google’s mobile phone initiatives and presents In-Stat’s analysis. It also focuses on likely outcomes and forecasts unit sales for both types of handsets.
This research is part of In-Stat’s Cellular Devices service, which provides comprehensive analysis of the worldwide cellular phone market space. In addition to reporting on current and expected future worldwide handset sales, Cellular Devices provides topical coverage of the leading industry trends. This is accomplished by combining extensive end-user primary research with analysis of component trends, applications, major phone categories, 3G deployment and other drivers that affect devices and cell phone usage.
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About In-Stat
In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions.
