Cell Phone Makers Set Annual Record with Record Q4
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 Mobile Devices 

Cell Phone Makers Set Annual Record with Record Q4

SCOTTSDALE, Ariz., February 14, 2005 - A record fourth quarter last year for cell phone manufacturers helped ensure a third straight record year for mobile phone shipments worldwide, according to In-Stat (www.in-stat.com). The high-tech market research firm reports that for the quarter ending Dec. 31, total shipments were 193.7 million units.

In-Stat has also found the following:

  • Nokia retained its number one position, shipping 66.1 million cell phones in the period. Motorola had strong sequential growth, up 36%, but placed a distant second with 31.8 million phones.
  • Among the leaders, Samsung faltered the most sequentially, shipping 21.1 million phones, a drop of 7% from the third quarter when it shipped 22.7 million phones and nearly caught Motorola.
  • Up-and-comer LG leaped into fourth place in the fourth quarter of 2004, shipping 13.9 million cell phones and moving ahead of struggling Siemens, which produced 13.5 million cell phones.
  • Nokia's strong quarter, spurred by a mid-price camera phone, helped it recapture some lost market share, moving up three percentage points to 34.1%.
  • Motorola's quarterly market share grew more than two points to 16.4%. Samsung's quarterly share slid nearly three points to 10.9%.
  • Market shares in the quarter for the rest of the top six were: LG with 7.2%, Siemens 7%, and Sony Ericsson 6.5%.
  • LG continued its steady climb with strong sales of its camera phones in the U.S. market, and healthy sales of its third-generation models in Europe.
  • Siemens' cell phone division suffered a $187 million loss in the quarter amid speculation the company would make a drastic change, including the possibility of closing the division. A possible buyer or partner has not stepped forward. Managers in Germany have said only that they are still exploring the division's future.
  • For the full year, global shipments totaled 678 million mobile phones, a 27% increase over last year.
  • Annual market shares for the top vendors were: Nokia 30.6%, Motorola 15.4%, Samsung 12.8%, Siemens 7.3%, LG 6.5% and Sony Ericsson 6.3%.
  • This year, shipments are expected to grow about 7% to approximately 725 million units.

Additional information will be available in the upcoming report, ""Wireless Handset Quarterly Update: 4Q 2004" (#IN0502104WH). For more information on this report, contact Tina Sheltra at 480-609-4531, or tina.sheltra@reedbusiness.com.

For more information, contact:

Neil Strother, Senior Analyst - Wireless
Phone: 425-827-7150

Email: nstrother@reedbusiness.com

Elaine Potter, Marketing Coordinator
Phone: 480-483-4441

Email: epotter@in-stat.com

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In-Stat is a part Reed Business Information, a leading provider of critical information and marketing solutions to business professionals and a member of the Reed Elsevier.

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