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Veteran High-Tech Market Research Firm, In-Stat, Switching Gears to Better Meet Its Customers Needs
SCOTTSDALE, Ariz., February 7, 2006 – High-tech market research firm, In-Stat (www.in-stat.com) is enhancing its research services to better align its research with its customers’ need to make critical business decisions. In two separate initiatives, In-Stat is strengthening its research-driven consulting capabilities (more information to follow in an additional press release) and is enhancing the way in which it delivers actionable insights and analysis to its clients. In addition to providing in-depth analysis in a manner akin to its traditional research reports, In-Stat is launching 3 new research delivery methods: In-Stat In-Sights, In-Stat In-Dustry Updates, and In-Stat In-Stant Analysis.
According to John Dinsdale, In-Stat’s Vice President of Research, “When speaking with our customers, we perceived a need for a more regular flow of easily-consumable data and analysis designed to help support their business decision-making process. Our new set of deliverables are aimed at meeting this need, allowing our customers to keep better abreast of what’s going on in today’s fast moving technology markets.”
In-Stat’s range of over 40 retainer-based research services will each consist of some or all of the following deliverable types:
- In-Stat In-Depth Analysis - The communications industry is subject to constant change, with new markets and technologies emerging and maturing at varying speeds. These deliverables consist of in-depth research reports that provide the detail needed to delve deep into new and emerging markets, complex technology environments and newly-covered topics where an entire ecosystem warrants coverage. In common with In-Stat's traditional reports, they will often include detailed market analysis, technology analysis, market forecasts, assessment of the competitive environment, and key findings from In-Stat's proprietary end-user research.
- In-Stat In-Sights (New!) - Often, ongoing shifts are taking place in the industries that In-Stat covers that warrant our analysts’ take on what’s happening, why it’s happening, and how it’s affecting our customers and their markets. In-Stat In-Sights provide actionable analysis of market changes that will have an impact on our customers and the markets they serve. Supported by supply-side or demand-side data as appropriate, In-Sights provide a crucial prompt to look at things from a new perspective. When warranted, additional data from In-Stat’s proprietary end-user research will be utilized to gain rapid insight from the market.
- In-Stat In-Dustry Updates (New!) - Some markets researched and tracked by In-Stat move at a pace that require regular analysis and commentary rather than sporadic coverage. In-Dustry Updates refresh the detailed data and analysis by providing much-needed forecast updates, signpost confirmations, market share movements, and technology/regulatory impacts. In fast moving markets, In-Dustry Updates help In-Stat clients to regularly review and adjust their plans and activities.
- In-Stat In-Stant Analysis (New!) - When something critical is taking place in a specific industry, whether it’s a key merger, standard ratification, or a new product or technology, In-Stant Analysis will provide a very timely response that includes probable impacts of current happenings. This product will provide insight as to what the event means to our customers and to the markets involved, providing analysis and expert views that will be supported by extracts from In-Stat's wealth of end-user and technology research.
2 In-Stat In-Sights are already available on In-Stat’s Web site.
The first includes information derived from a recent In-Stat survey regarding how BlackBerry users would react should an injunction go into effect and shut down the wireless email services used on BlackBerry devices. Subscribers to In-Stat’s Mobile Business and Mobile Devices Service can access this In-Stat In-Sight for free, or it can be purchased individually at:
http://www.instat.com/catalog/Wcatalogue.asp?id=66#IN0603226WH
The second discusses 2006 changes for the world’s largest semiconductor manufacturer, and is focused on Intel’s new processor, new platform, new branding and what these changes mean for the market. Subscribers to In-Stat’s Intel Processors Service can access this In-Stat In-Sight for free, or it can be purchased individually at:
http://www.instat.com/catalog/Scatalogue.asp?id=86#IN0603236IN
If you have additional questions regarding enhancements to In-Stat’s service offerings, please contact:
John Dinsdale, Vice President of Research
E-mail: john.dinsdale@reedbusiness.com; Phone: (480) 483-4473
or your local In-Stat Account Manager:
http://www.instat.com/sales/sales-all.asp
Market Research
from In-Stat
In-Stat offers
a broad range of information resources and analytical
assets to technology vendors, service providers,
technology professionals, and market specialists
worldwide. The company stands alone in its ability
to integrate both supply-side and demand-side
research methodologies into a single comprehensive
view of technology markets and products. This
capability relies on a unique ability to cover
the entire value chain from engineering-level
technology, through equipment, infrastructure,
services and end-users.
In-Stat is a part Reed
Business Information, a leading provider of
critical information and marketing solutions to
business professionals and a member of the Reed
Elsevier.
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