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FOR IMMEDIATE RELEASE
In-Stat Hires New Director of Primary Research
SCOTTSDALE, Ariz., April 23, 2008 - In-Stat (www.in-stat.com), a high-tech market research firm, announces the appointment of Greg Heikes to the position of Director, Primary Research. In this role, Greg will oversee In-Stat’s dedicated primary research team in the execution of end-user survey research for both consumer and business markets, including development of complex research methodologies and sampling plans, questionnaire development, project management, data analysis and presentation to clients.
Greg Heikes
Director, Primary Research
Phone: +1 (512) 689-6469
Email: greg.heikes@reedbusiness.com
“We’re excited to welcome such a seasoned research professional to our team,” says John Dinsdale, In-Stat’s VP & GM. “Our primary research capabilities set In-Stat apart and provide a fabulous foundation for both our syndicated research and consulting projects. They enable us to provide clients with a deeper understanding of end-user markets and drivers. When combined with our team of leading industry analysts, we are able to provide comprehensive analysis of the entire value chain. Greg has over ten years experience directing, managing and executing consumer and business survey research across multiple sectors both domestically and internationally and is perfectly suited to build upon our already strong primary research foundation.”
Prior to joining In-Stat, Greg was Director of Market and Customer Research at Holt Rinehart & Winston, a division of Harcourt Education. Prior to that he held a variety of primary research positions at Medical Device Market Research, Centerpulse, NuStats, and John Deere. He also spent three years as a volunteer in the United States Peace Corps and has a BA in Biology and Chemistry, and an MS in Economics.
Greg is based in Austin, Texas.
For more information about In-Stat’s Primary Research Group and the Technology Adoption Panel: http://www.instat.com/primary.asp
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