In-Stat specializes in delivering insight based on primary research collected through Web-based and telephone interviews. In-Stat's ability to combine primary research with the deep, industry-specific knowledge of our analysts differentiates us from our competitors.

In-Stat’s Primary Research Director has over ten years experience directing, managing and executing consumer and business survey research across multiple sectors both domestically and internationally. He oversees In-Stat’s dedicated primary research team in the execution of end-user survey research for both consumer and business markets, including development of complex research methodologies and sampling plans, questionnaire development, project management, data analysis and presentation to clients.

Methodologies

In-Stat primarily uses two methodologies when collecting primary data:

1. Web-based interviews
Internet or Web-based interview techniques have become a highly-effective and widely-accepted method for collecting primary data. In-Stat programs and hosts questionnaires that include sophisticated features such as list randomization and rotation, complex branching, as well as customized validation and error checking. A key component of our Web-based research capability is our access to multiple research panels, including our own Technology Adoption Panel™, a panel of technology users and decision-makers interested in contributing their opinions and insights about technology usage and technology issues in the workplace. In-Stat also leverages our growing team of analysts in Asia and elsewhere and the global resources of Reed Business Information to conduct truly international primary research efforts.

2. Structured telephone interviews
In both business-to-business and consumer research, one of the best ways to collect primary data is through structured telephone interviews. In-Stat partners with our clients to develop questionnaires that are clear, concise, and provide meaningful data from qualified respondents. In-Stat obtains quality samples for these interview-driven projects by leveraging our affiliations with Reed Business Lists and other business list owners. In-Stat regularly conducts telephone studies that range in size from 50 to more than 1,000 completed interviews.

More Information

Greg Heikes
Director, Primary Research
Tel: 512.466.7746
greg.heikes@reedbusiness.com

Stephanie Pickering
Project Manager/Analyst
Tel: 603.437.3013
stephanie.pickering@reedbusiness.com

Meaghan Roache
Project Manager/Analyst
Tel: 603.292.6105
Meaghan.roache@reedbusiness.com