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 Downloadable and mobile music are fast becoming the growth drivers in the world of recorded music. Whether via the internet, via cellular, or via digital radio, the growing availability of devices, content and ever more competitive pricing bodes well for continued growth of this rapidly emerging market.
The growth of the mobile music market and the amazing success of the Apple iPod have created opportunities for a wide range of application and content providers, device manufacturers and service providers. Understanding the overall business context and consumer demand for mobile music is essential to allow these companies to make good decisions in this complex and rapidly changing market space.
In-Stat has covered mobile music from several perspectives and has created a report package that provides a valuable industry overview by several different analysts which mirrors the convergence in this market place. The package, which explores the key enablers and blockers in depth and provides invaluable data to decision makers trying to fully develop the incredible potential of this market, consists of 2 In-Depth reports and an In-Dustry Update:
The package includes 1 hour of analyst inquiry, and is priced at $5,995.
Without a doubt, 2005 was a breakthrough year for digital music. The Internet is now a key distribution channel for legitimate digital music sales and the mobile phone is also evolving into an important channel for digital music.
- In 2005, online sales of digital music represented almost 5% of the total worldwide music market. This figure is up from virtually zero percent in 2003.
- The potential demand for mobile music services—either in the form of downloadable music files or broadcast digital radio—has greater interest among US mobile customers than gaming, an application that now is considered extremely successful and is providing some of the greatest mobile data revenue.
- The ecosystem that will permit widespread uptake of these applications is not yet mature and shows signs of less than optimal growth until key issues, such as pricing, revenue sharing and Digital Rights Management (DRM) can be worked out.
- The expansion of the mobile and downloadable music market will result in a large increase in the number of consumer devices that will play digital content.
Data for this research were collected from a wide range of both primary and secondary sources. Primary data were collected via consumer surveys and from telephone and email interviews with industry representatives. Secondary research for this report was gathered from In-Stat's proprietary market data, and publicly available data, including annual reports, press releases, articles, and analysis of financial statements.
Data collection and analysis for the reports in this research package are derived from a number of primary end-user surveys conducted with 1,000 to 1,200 respondents from January 2005 to May 2006.
- Cellular operators & MVNOs
- Handset & subscriber device manufacturers
- Software, applications and content providers
- Manufacturers of consumer multimedia devices such as standalone music players and portable media players
- Music publishers and aggregators of online music content
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