Entertainment content is becoming more personal and focused; social networking and user-generated content are surpassing commercial media; mobile networks and devices are becoming better, faster, cheaper and connected to broadband networks. Anyone who is offering online entertainment or advertising needs to understand how the new online world will be expanding from computer desktops to mobile handsets around the world.
Overview:
Today's multimedia cell phones are just one example of a broad range of new portable lifestyle devices that are evolving into personal entertainment and communication devices. Wireless networks like 3G, Wi-Fi, and WiMAX are all spawning a new generation of multimedia devices that will offer much more than voice communications and text messaging. Mobile entertainment will be expanding to include:
- Still image applications
- Games of all types
- Personal video
- Music
- Broadcast video services
This Webinar utilizes findings from recent In-Stat research to define five activities that the high-tech market research firm sees emerging in this space. In-Stat's expertise is unique in that we cover all of the Pay-TV markets, online entertainment, the PC industry and major infrastructure build outs in addition to the "soup to nuts" of everything that touches the cell phone industry.
In-Stat principal analysts Gerry Kaufhold and Dave Chamberlain provide their expert analysis of where the growth will occur and how mobility is entering a significant market transition. The Webinar answers questions such as:
- What have consumers said they want, and don't want, on their personal entertainment devices and cellphones?
- What have consumers said they want in terms of mobile broadcast TV services?
- Will the market open up for new participants?
- How important is user-generated content and social networking? Can today's mobile devices provide the best user experience?
- Will the traditional cell phone business model fracture?
- Will current cell phone designs be able to survive this transition?
- Does Apple's iPhone represent a sea of change in the mobile entertainment world, or is it just a blip?
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